Are you set to launch your e-commerce site? Today, the e-commerce site creator has to face a host of legal obligations. However, you must not forget the decisive elements in the optimization of the online store, to have more traffic, therefore customers. Here is a list of 10 items. Before launching your site with the bigcommerce design, make sure you master the points below; they’ll help you a great deal.
#1. Find A Good Domain Name
Today finding a good domain name is the key to the beginning of a good SEO. Indeed, Google takes into account the presence of keywords in the URL, not forgetting that a funny or original name can generate traffic by this means alone, so make sure that the name you want is available.
#2. Choose A Good Tool To Create The Site
You will then have to choose a good tool for creating an e-commerce site. Two leaders occupy most of the market: bigcommerce or Magento.
The advantage of bigcommerce is its simplicity of use of presentation and that the agencies of the creation of Internet site master it much better, Digitawise can help you bigcommerce design. Indeed, it’s difficult to find a good creator under BigCommerce. The fact is that the tool is American and that in fact, the tool is, therefore, better controlled down. So your choice can be on one as on the other, but be careful of the people you are going to use.
#3. Depositing Your E-Commerce Site Mark (INPI)
You have a name and a domain name. But this name must be filed, to become a trademark. When creating your e-commerce site, you will be able to protect your trademark your trademark officially so as not to have a legal problem.
#4. Declare Your Site At The Cumulative Net Investment Loss (CNIL)
If you ask the user their e-mail address, their address, or personal information, you must register with the CNIL.
Once a site processes personal data, it must legally be declared to the CNIL. When launching your website, you will formally declare to this organization for the protection of personal data.
#5. Terms And Conditions / Legal Notice
Legally, your site when selling products must have two elements. First, legal notices detailing the name, the contact of the seller and the company, as well as the name and contact of the host! Then, general conditions of sale, which describe the specificities of the site, frame its use. They stipulate at best all the scenarios, or there may be a dispute and make it possible to fix the policy of delivery or return of the parcels. They also protect your copyrights.
To this end, that allows you to obtain CGV yourself. Remember that to steal the general conditions of sale of another site is considered as economic parasitism: you only need to check on google how to generate the free Terms and Conditions or speak with an expert regarding it, it’s that simple.
#6. Social Networks
A good e-merchant cannot do without a means of communication today, and this is possible via social networks. A Facebook page allows to maintain its community of fans and to make your products known, and Twitter makes it possible to speak out to a massive audience and even speak with the industry professionals, this is a great audience.
#7. Having A Home Page Aesthetic And Fast
The homepage is the home page of your site. This is usually the gateway to your site. Pay great attention to it. It’s the landing page of your site, the page where your future customers, hopefully, will land, indeed, it must be optimized at any point to be able to trigger the desire for the act of purchase.
Your homepage must be done in the best way that captivates your audience, and it should be mobile phone friendly since consumers don’t longer depend on just pc to browse this day.
#8. Putting Keywords In Meta-data
Once your online site is created, you have to place your site keywords properly to rank in the search engines, the keywords matching your products. These keywords must appear in your Meta-data. To check your appointment on your homepage, a simple Ctrl + U will allow you to see if keywords are next to the Meta tag. There is another crucial element: the page must be fast to load. Otherwise, the client may get tired of loading should your online site take too long to load.
#9. Making Good Product Sheets
This making good product sheets point might seem too simple or perhaps unnecessary, but the customer does not want to see on all the sites where he goes the same sad and dreary product description, unlike your competitors.
One way to score points is to develop complete, descriptive, beautiful and original product sheets. So the customer, intrigued by his reading will be more likely to spend time on your site and so buy.
#10. Link An Information Blog To Your Website
An e-commerce site is good but have you ever thought about the impact you might have if also you inform your customers about the latest news in your industry? Create a blog, write articles regularly. Your site will have more visitors and therefore more customers.
Once your site is created, one of your great goals should be to place you in the top 10 of Google page. This stain can be, depending on your area, an extremely arduous stain. However, we know that few customers go beyond the second search page, so if you are not there, it will be hard for you to acquire new customers.
Finally, if you choose to outsource e-commerce site, ask for three to five quotes and spend some time on the phone call, or perhaps face to face with an advisor to find out a maximum on offer. And if you want to make your site yourself, it’s the same; you have to compare the paid and free CMS depending on what you want and your budget.