3 Link Building Strategies Dominating in 2017

On page SEO is all the rage among “white hat” SEO gurus and rightfully so, on-page SEO is vital if you want to build a solid foundation for your business.

That being said, on-page SEO will only take you so far, at which point link building will become your best friend. Today, we are going to look at 3 effective link building strategies that you can use to propel your site to new heights in 2017.

  1. Guest Posting

While Matt Cutts famously denounced guest post link building as a viable strategy, it still works great. If you look further into his statement at the time, you can see that low quality, high volume guest posting that doesn’t add value to readers is actually what he was talking about. Quality guest posts that add value can help you rank better and attract near instant traffic from the blogs you are posting on. If you are not sure where to get started, check out the Advanced Guide to Broken Link Building by Neil Patel.

  1. PBN Link Building

PBN link building is another tactic demonized by mainstream SEOs but cherished by those who value higher rankings, more traffic, and quick improvements. PBNs are essentially old blogs or websites that were allowed to expire (or sold) by their original owner. Since many of those websites were popular businesses or blogs of their own, they have many strong incoming links and potentially good traffic too.

A PBN builder rebuilds a new site on the old domain name and then links out to sites, allowing them to get a quick boost. If your site has been stuck for a while, a pbn link might be just what you need to keep it moving upwards. T-Ranks is one service worth checking out if you do decide a pbn link may be what you need.

  1. Broken Link Building

Broken link building is a type of link building in which you look for sites linking to websites or web pages that no longer exist. Once you find sites meeting that criteria, you contact them and let them know they are linking to a broken page or website, then ask them to instead link to some content on your own site.

In order to have the best success rates, you should find out what the old page they linked to was about and make sure your content is similar, but better. It will take several attempts to get a link placed so if you are in a hurry, PBN link building might work better. However, if you have time and patience, broken link building can be a very effective strategy.

Ever heard the motto “less is more”?

Well that certainly can apply to link building strategies. Instead of trying to build links using every trick, tip, and tactic under the sun, focus on mastering the three above if you want to dominate your niche this year.