It’s reassuring to know that you can still make money selling digital products even if you don’t own a website.
There are however, two crucial considerations when you aim to sell online goods without a website:
- You need a place to house your products, so that people can buy from you.
- Just because you built it, doesn’t mean “they will come”; just because you have products to sell online, does not mean they will sell. Products – wherever they are housed – need to promoted, so that people actually know about them or you won’t make any sales.
The reason why companies have websites with blogs, is to get more organic traffic, naturally.
Without a website with content that attracts your target audience, you will need to pay for traffic, or it’s doubtful you’ll sell much.
Now that’s out the way, on with the three novel ideas to sell digital products beyond the website:
#1 Create Online Courses
If you have the content, why not sell online courses?
There are two ways to sell online courses if you don’t own a website:
- With an online courses marketplace. Online course marketplaces like Udemy can best be described as a website that offers courses created and sold by individual people. If you chose this method, you would upload course content according to the standards set by the marketplace, and sell it according to the price dictated by the marketplace.
Online pottery course on Udemy.
- The marketplace website is likely to already attract plenty of traffic, which means it’s not on you to work on ways to hook in people.
- Easy to set up courses; everything you need is provided.
- All system glitches have more than likely already been ironed out.
- Although you own the content, nothing else belongs to you. All the subscribers that sign up are not yours, but belong to the marketplace.
- There is not much flexibility, as you have to follow the standards set by the marketplace.
- Although you can point traffic to your course landing page, because it does not come with a blog, you will need to pay to get a good amount of traffic, instead of relying on content to attract search engines. Even though the marketplace site may get a lot of traffic, your course may be one of many in it’s category, and may not be visible on the first search results page = no one will see that your course is available.
- By creating courses on an online learning management system like Kajabi. This kind of system is an all-in-one solution, offering all you need to sell courses and even promote them.
An online course presented on the Kajabi platform.
- Out of all the ideas in this article, an online learning management system like Kajabi is probably the best bet, not only from a marketing point of view, but also from a search engine point of view. The reason for this is that not only can you sell courses, but you also get an optimized website and a blog. The big deal about this is that a blog is the only way to increase the amount of traffic viewing your courses, without paid advertising.
- Easy to set up.
- The website is completely customizable and search engine optimized.
- Content loads fast because the system is built with your customers in mind.
- It can become costly with add-on features.
- You are trusting Kajabi with all your content; which is your entire business.
#2 Sell Webinars
Rumor has it that webinars convert about 30% participants into qualified leads. You could create an entire business out of selling webinars alone. All you’d need is webinar software that includes registration pages and a way to email people. A good hosting platform with all the features you’d need is ClickMeeting.
- This a super streamlined and effective way to make money online.
- A system like ClickMeeting contains all you need to actually make money from webinars as a business. You can even segment email contacts, so that your contacts get invited to the most relevant webinars according to their interests.
- As with most of these ideas, you‘d need to pay for traffic, because search engines are attracted to content and without blogging, you won’t get a lot of traffic if you don’t pay for it.
#3 Create An Interactive Magazine App
Replicate content in a branded, interactive magazine app. Simply upload a PDF of your content and using the Paperlit multimedia editor, make it into a branded magazine that’s an app, and which can be distributed. Include links, images and videos. Viewers can search, share on social media and bookmark.
By adding affiliate links and links that point directly to digital products, you could create an entire business just with content that is made into a magazine.
- Sell subscriptions and advertise the magazine app on various channels.
- Include affiliate links to increase your income.
- You will still need to promote the app, and if you don’t have a blog, you won’t get traffic via search engines, which means you will need to pay for it via advertising.
A website is used for informational purposes, and a blog is useful to attract traffic with content, through search engines. So if you are not planning on using a website to promote your digital products, you will need other ways of getting traffic to the location of your goods.
The three unique ideas to make money from digital products, without a website, are:
- Setting up online courses, either through a marketplace, or with an online management system.
- Using webinar software to sell webinars as a business.
- Converting PDF content into a magazine app with affiliate links.