3 Tips to Ensure Successful Instagram Marketing
“I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock.
What is Instagram marketing and why is it important to consider utilizing it in your social media marketing campaign? Are you the owner or marketing manager of a business? Are you looking for new and innovative ways to market your business offerings?
Before we discuss how to ensure that your Instagram marketing campaign is successful, let us first look at the definition of what Instagram is.
Instagram and marketing
According to Wikipedia, “Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service.” Marketing, on the other hand, is the promotion of products or services where the product owners believe that a subset of the total number of consumers in its geolocation might be interested in purchasing their products or services.
In other words, marketing is aimed at encouraging the products’ or services’ target audience to purchase the stated products or services. Successful marketing campaigns have now moved from the impersonal to the personal. Consumers are currently interested in the positive impact that these products or services continue to have on other people’s lives.
Instagram as a marketing tool
Modern marketing is visual; ergo, the aim of Instagram marketing is one of visual storytelling. Photographs and videos are used to portray a theme; thereby, hooking consumers into purchasing your products. Customers are also encouraged to engage with the multimedia content that you post on Instagram. They can like, comment, and share your posts within their social media circle.
In order to ensure that the content you post on Instagram will generate a positive response, let’s have a look at 3 tips to ensure that your Instagram marketing campaign is successful:
Design a professional-looking, credible presence
It is vital that your company’s Instagram wall looks sharp, on point, and slick; otherwise, you run the risk of driving your potential customers into the arms of your competitors. Consumers do not like sloppy, poorly managed social media platforms. It leads to the assumption that your products/services are sloppy and poorly constructed. There are professional companies, such as Vibbi, who specialize in helping you maintain a dependable online presence. In my opinion, it is a good idea to contract a professional to look after your Instagram portfolio for you.
Post a mix of video and photographic content
It is important to post a mixture of both photo and video content, instead of just photographic content, to your Instagram wall. A video will bring a story to life; thereby, generating up to three times more traffic than a written post will. As a result, a video is a vital tool that can be used to engage with your fan base. This will, in turn, grow your loyal customer base and drive traffic to your website.
Quality of visual content
There is nothing worse than trying to make out what an out-of-focus video or blurred photo is meant to represent. Once again, it leaves a poor image of your company, and your customers will look at your competitors’ products instead of purchasing your products.
Instagram is quickly becoming one of social media marketing’s major players. Therefore, in order to leverage its power to drive up your business’s sales, it is vital that you post quality, engaging, visual content to your company’s Instagram wall.