If you’re just starting a business, one of the first things you’re going to want to do is know how to market your new idea or product. While people who’ve been in the business scene for a while might be more familiar with traditional forms of marketing, it’s crucial that you understand the power and impact marketing through social media can have. But simply starting accounts on all possible social platforms won’t cause you to have business success through social media. So to help you reach that point of ultimate success with your business, here are three tips for getting social media going for your new business.
Create A Strategy Before You Begin Posting
Before you take any steps toward starting social media accounts for your business, you’re going to want to figure out your social strategy. Without having a solid and comprehensive social strategy, it’s unlikely that you’ll take full advantage of all the ways social media could benefit your fledgling business. Olsy Sorokina, a contributor to HootSuite.com, recommends determining how your efforts with social could help you reach your business goals and other objectives. Also, figure out the type of tone you want to have within your social channels, whether you want to be very professional or have a more laid back persona. Knowing this information beforehand will make building your social presence much easier.
Choose Your Platforms Wisely
Once you’ve figured out what you want to use your social platforms for, it’s time to pick which platforms to work with. There are a lot of social platforms out there that could help your business grow. However, as a startup, you’re going to want to start off small. Samuel Edwards, a contributor to Inc.com, writes that once you know your social strategy, picking the platforms that will best help you execute on that strategy should be relatively easy. If you’re still unsure which few to focus on, do some research on your own to better understand what each platform has to offer a business such as yours.
Work Your Social Platforms Together
To grow your social presence and clout as quickly as possible, you should always be looking for ways to cross-promote across your social channels and work the platforms together. To do this, Nathan Chan, a contributor to Entrepreneur.com, recommends inviting your followers on one platform to also follow you on the other platforms you’re using. By doing this, you’ll get more engagement on your profiles as well as grow your audience base throughout your entire online and social profiles.
If you’re unsure about how to take the first few steps toward creating a large social following for your new business, use the tips mentioned above to help you do just that.