3 Tools to Supercharge Your Marketing in 2017

Today, there are thousands of technologies and countless channels for marketers to reach customers and promote your brand. What used to take a team of advertising staff months to accomplish can now be simply and efficiently done in a fraction of the time — thanks to automation and  marketing tools at the ready.

While this is exciting, many marketers are also finding that ample options are overwhelming.  It takes time, trial, and error to find the tools for your company, and that can make it more costly. We did a little bit of leg work and narrowed down some of the best tools available today for marketers so that you can concentrate on more important things, like the creative aspect.

Let’s look at the top three tools you can implement into your digital marketing plan to help you achieve your goals in 2017.

Campaign Monitor

Personalized and professionally designed emails can take your marketing to the next level.  If this is not a current focus in your marketing strategy, it needs to be!  According to Experian, emails with personalized subject lines are 26% more likely to be opened, and marketers have found a 760% increase in email revenue from segmented campaigns.

You no longer need to hire an advertising and graphic design firm to build branded emails.  This tool offers a drag and drop email builder with an almost unlimited number of templates to choose from.  It’s also important to ensure that your messaging works on all customer devices, whether they are on their cell phone, computer, or tablet.  Campaign Monitor’s templates are pre-built to be mobile ready.

Ensuring the right message is seen by the right person at the right time is another must have for email marketers today. Campaign Monitor integrates with CRM and eCommerce platforms to allow marketers the ability to dynamically send personalized emails based on data such as age, geo-location, gender and purchase history.

InstaPage

So, you have decided you want to drive traffic from multiple sources like Facebook ads, email marketing, and Google Adwords, but you don’t have conversion optimized pages already created on your website. Landing page software tools are a great solution for businesses and marketers to use pre-built, mobile ready and conversion optimized landing page.

InstaPage is the ideal tool if you are looking for a wide range of templates to fit your target audience.  Whether you’re trying to get visitors to enter contact information to download a white paper or attend a webinar, InstaPage offers conversion tested templates to ensure the success of your campaign. By integrating with other tools like email marketing, CRM and advertising channels, InstaPage offers seamless reporting on what’s working and what isn’t.

Optimizely

Maybe you are one of the many organizations that wants to increase revenue and turn visitors who normally may have not purchased into sales.  You may be able to attract clients to your site, but how do you seal the deal? If your customer doesn’t find the perfect item quickly, he or she is likely to move on to the competitor.  Marketers must show customers exactly what they are looking for as soon as they visit.

Optimizely gives marketers the power to create unlimited test variations of website pages to determine what experience generates the most conversions. With code snippets added into a website’s source code, marketers can make alternate versions of pages without the time and cost of developers.

Business today moves faster than it ever has, so marketers need simple and efficient tools to help keep up with the competition and stay relevant to their customers.  These tools are some of the heavy hitters available today and can be utilized to quickly implement best of breed marketing strategies that move the needle.  Which one will you use to make 2017 your most profitable year yet?