One of the greatest challenges of owning a small business can be how to market your goods and services while staying within your budget. You have many different marketing options, from setting up an email subscription service to using Google-based advertising. With so many different options, you may not know which one is right for your business or which choices are cost effective, but there are a few strategies you can use when it comes to getting the word out about your small business.

1.     Perfect Your Elevator Pitch

Opportunities for marketing can pop up almost anywhere and give you the chance to discuss your business. From trade shows to an impromptu conversation with a business peer, you should never waste the chance to talk up your company, even at a moment’s notice. To prepare for this, you should craft and perfect your elevator pitch.

The premise behind this pitch is quite simple: you work up a pitch for your company in the time it might take to ride in an elevator from one floor to another on an elevator. Ideally, you should shoot to craft a pitch that takes no more than ten seconds to complete. Having this mini-marketing tool in your wheelhouse can give you the confidence to boost awareness of your business, no matter where you are.

2.     Use Cross-Promotion

Whether you run a brick-and-mortar business in your community or online, using cross-promotion can be a simple and affordable tool. Building up a group of businesses that are willing to cross promote each other may take a bit of time, but it could be worth the effort.

If you want to use this marketing tool, begin by reaching out to local companies that are not in direct competition with you. Talk to their managers and owners and ask if they would be interested a program that involves each business working to promote the other. For example, you could agree to put links for cooperative businesses up on your own website if they agree to promote your company in their physical location. This type of cross-promotion could work in a variety of ways.

3.     Get Your MBA Online

Not all marketing techniques can be learned through experience, and if you plan on making a career of running your business, then you may want to think about earning an online MBA. These degrees are generally less expensive than investing in a traditional degree and can place you on a fast track to graduation. Northeastern’s online mba program can teach you about how today’s technology is affecting small business marketing, as well as other lessons that could give you a head start for boosting your company in today’s competitive market.

4.     Create Videos

Many social media platforms now include the option to create free videos. Sites such as Facebook, Instagram, and even Twitter allow users to make and post videos, and this can be a surprisingly useful marketing tool. You can create interesting or fun short ads that promote your business, or you can craft a monthly video that is connected to what you sell but give viewers something other than direct advertising.

For example, if you own a small pet grooming shop, you can offer your viewers advice and tips about how to care for their pets in between trips to your shop, how to spot something that only a groomer should handle, such as mats that are close to the skin, and how to properly brush your pet. When you offer your customers more than ads, they are much more likely to stay interested and invested in your business.

Getting your small business off the ground can be a challenge. However, with some savvy marketing techniques, some creativity, and some patience, you can craft a campaign that is sure to turn some heads and attract new customers.