If you intend relocating your business, it is important that your local SEO reflects it. Otherwise, you are bound to lose existing customers and prospective customers will go off to your competition as the address they found online was incorrect.
Thankfully, Google has realized that businesses sometimes need to shift due to various reasons, and it is working towards making local SEO for such businesses better. While Google works for you, here are the top five local SEO measures that you should put into place if you are moving your store or business.
- Update the Contact Details on Your Website
Get onto your website and check the location pages, which could be Contact Us and About Us pages. Immediately update these pages with your new address details. Add a photograph of your new location on the Contact Us page with driving instructions and map. Then check the footer and header of the website and make the changes there as well. Don’t forget to update the Schema markup. Use Rich Snippets Testing Tool from Google to ensure the Schema markup shows the new address.
- Close the Listing of the Previous Business
It is quite possible that your new business premises were occupied by a business before you. Check this out with the landlord and run a Google search to find the listings for that business. After that, use Map Maker to submit the edit that the business is closed. Make sure you mention that the older business is closed and a new one will be shifting into the same premises. If you do this, your edit will be approved quicker by the Regional Leads.
- Change Your Store or Business Address in Directory Citations
Directory citations are integral part of local SEO. So, you should ensure that you change these citations so that they reflect the new address. Use TribeLocal to locate directory citations and ensure they are consistent across local and niche directories. It is a single platform to manage more than 100 local, national and niche online directories. You should also be using RioSEO, a leading automated local and mobile search software, to syndicate local listings and ensure any new listing has the new address of your business.
- Update Your Google My Business Listing
Don’t forget that for local SEO, Google My Business listing, perhaps, is the most important element. Log onto your GMB dashboard and update the address. Besides the address, also update the pin marker. If you haven’t claimed your listing, this is the right time to do so. Then you can verify the listing and ensure you change the address.
- Keep Track of the Updates
After you relocate your business, for the next few months, it is important that you keep track of the updates. Make sure no duplicate listing of the older address appears online. In case it appears, work on it right away to get it closed down. Google does not create new listing; it merely updates existing listing. So, if one appears, it means you missed it when you were updating citations.
Sometimes, the map marker does not move if a business relocates. As a result, the directions point towards to the old location. Should this happen, your customers will end up going there only to find that you have shut shop. So, make sure you check the driving directions. If they are incorrect, get in touch with Google and they will fix it.
Moving your store or business to a new location does not have to spell disaster for your local SEO. Just use these five top tips and your local SEO will be taken care of. Now you can rest assured knowing that existing and prospective customers will still be able to find you when you shift to the new premises.