Are you doing everything possible to shore up your online business presence and build a better digital brand?
Even if you personally are, reporting by Forbes and others suggests that many of your peers aren’t. Many small, cash-strapped companies are pulled in every direction by operational obligations and burdens. They do everything they can just to tread water in a competitive sea. Can they really afford to shore up how their websites and social media properties look to prospective customers?
Actually, they can, and it’s easier than many realize. If you’re looking for ways to improve your online business presence, or have an entrepreneurial friend who’s bitten off more than he or she can chew, try or suggest these five easy ideas.
- Turn Your LinkedIn Profile Into an Ideas Hub
Your LinkedIn profile isn’t simply a place to promote your products, services and people. It’s also — or can be, if you take the initiative — a vibrant ideas hub devoted to your niche and mission. Done property, a LinkedIn hub can attract top-flight contributors from elsewhere in your niche — people who post or share thoughts because they know they’ll reach other influencers. There’s really no limit to what’s possible here, other than your own imagination.
- Release Memes and Videos
Nothing sells like a memorable meme. Even if you have no graphic design expertise whatsoever, you won’t find the meme-crafting process insurmountable — though you’re certainly free to use outside contractors capable of creating laugh-out-loud content in their sleep. Videos are trickier, of course, but their reach can be even greater, and they allow you to tell compelling stories with more detail than any meme.
- Create a CrunchBase Profile
What’s CrunchBase, you ask? In short, an underappreciated social directory favored by investors and influencers — the sorts of people you want on your side, no matter your future plans.
Your CrunchBase profile doesn’t have to be fancy or elaborate. You don’t even have to spend much time with it once it’s up and running. This straightforward profile checks all the boxes, for instance, and there’s no indication it took outrageous amounts of effort or resources to create.
- Invest in Quality Website and Blog Content
Separately from your LinkedIn ideas hub, you need to populate your non-social properties with quality content that’s visible to search engines and valuable to your prospects. This content can overlap with what’s on your LinkedIn profile, but it shouldn’t only target the sorts of influencers you expect to engage on the world’s most important B2B social network. It should also speak to the concerns of your customers, the broader context of your industry, and the random feelings you have about things that have nothing to do with your company (within the constraints of mainstream social norms, of course).
- Use Surveys to Solicit Customer Feedback & Improve Your Performance
Survey says: use more surveys.
Online surveys’ value is frequently underestimated, and their efficacy under appreciated. Whether they’re short-form popup surveys that appear when customers navigate to your website, or more detailed affairs that you serve select customers following completed transactions, surveys help you extract meaningful data patterns from a noisy background. The more you know about your customers, the better you’ll be able to meet their needs, and the fewer costly missteps you’ll make during the course of your customer relationships.
What are you doing to create a more compelling online business presence?