It’s no secret that technology today moves at higher speeds than ever before. As every aspect of our culture is transformed by the latest tech innovations, it’s useful to take a step back and ponder just how the future might look. For instance,when it comes to advertising, technology has already changed the way we view and consume products, but the years ahead promise even more drastic alterations. Here are just five things that stand to become a reality sooner rather than later:
- Personalized marketing
The Seologist SEO company in Toronto focus a lot of their efforts on video search engine optimization because when someone can see your face it’s a hundred times more personal. When you rank for keywords targeting specific customers they’ll feel like you’re talking directly to them. The Toronto digital media company know how crucial it is now, so imagine what it will be like in the future? We’re even seeing websites personalize opt-in forms on individual pages based on what customers have bought in the past. Think how advanced behavioural re targeting is at the moment and times it by a thousand.
- Faster speeds on everything
Studies show that it takes an average seven seconds for retail websites to load, approximately four seconds more than the ideal speed. In these circumstances, retailers are losing billions simply because customers get bored and decide to leave. As loading times continue to decrease and turnaround speeds improve, however, more and more people will take to using the Internet for all their purchasing needs, thus ensuring an even greater market of consumers.
- Emotion-detection software
Emotion lies at the heart of any decision-making process. Since achieving engagement is a necessary part of any successful marketing campaign, you can expect a rise in software that aims to detect the emotions of viewers. Already some of the biggest companies in the world are investing in these kinds of tools, which can gauge real-time reactions in order to adjust any give messageon the fly.
- The rise of wearable tech
Wearable tech has grown popular in recent years, with many people embracing the likes of smart watches and fitness trackers. In the future, wearable tech will also be used to improve customer engagement by collecting data that will allow companies to offer personalized services. But experts caution against simple cash-grabs, as only businesses that truly bring something of value to the table will likely find a place in the hearts of consumers.
- The Internet of Things
The Internet of Things refers to the fact that, in the future, most of our everyday appliances will in some way be connected to the Internet. Everything from washing machines to coffee makers will be remote-controlled via dedicated apps. Needless to say, such a development would be a boon for the advertising industry, whichcould collect massive amounts of data that would allow them to provide customized products to consumers everywhere.
It’s often been said that time waits for no man. Just like the revolutions of the 20th century were predicated on mankind’s desire to push things forward, the latest technological evolutions aim to do pretty much the same. The revolution may not be televised after all, but it may very well be delivered via broadband Internet instead.