Many small business owners who have businesses that target local areas think that they don’t need an online presence or they do not need to optimize their websites for search engines. This is not true. There are several benefits local businesses stand to gain from SEO.
- Cost-effective marketing strategy
Search engine optimization increases your ranking in SERPs (search engine result pages). With the many people who use the internet, this is an effective marketing strategy. Most white hat SEO tactics such as link building, the use of Meta keywords and Meta descriptions, the creation of quality, unique content and the creation of Sitemaps are free of charge.
Even if you have to hire an NY SEO marketing company, the cost is still lower than that of traditional marketing methods like mail marketing, banners, and TV and radio ads. You get better ROI with SEO.
- Easy long-term marketing strategy
With most SEO techniques like link building, once your campaign is up and running, it will continue giving you good results for a long time. SEO is easy to implement – you don’t need a dedicated team for it. There are also many tools to help you maximize the campaign and measure how it is doing.
- Improved market share
Even if you are running a small business, chances are that you have intentions to expand in future. SEO opens up your business to the whole world. Research shows that between 80% and 90% of customers nowadays read online reviews before making a purchase.
- Improved trust
Many business owners think customers will trust them more when they see the physical brick & mortar store, but note an online presence with such things as blogs that have comments from other customers/clients and reviews help in building trust. The huge uptake of e-Commerce is proof that customers have long accepted online purchase.
- Beating competition
If your competitors have an online presence and are leveraging SEO, you have no option but to start your own SEO campaign. Today’s customers are not as loyal as they used to be and you need different strategies to net them. SEO also helps you to compete favorably with bigger players since it is your SEO strategy, and not the size of the business that determines ranking.
- Increased use of mobile
Mobile is continuing to experience exponential growth. Users are using mobile devices to not only connect to the internet, but also to shop. You should, therefore keep up with this trend so that you are not left behind. A good SEO company will optimize your website for mobile even as it does so for the normal website.
- Improved professionalism
If you are offering a service, a strong online presence will bring you out as an expert in your niche. This is because most people, albeit erroneously, believe what is high on search engine ranking is better.
SEO goes together with online marketing tactics like pay-per-click, online reputation management and social media marketing which have added benefits.
Bill Williams offers NY SEO marketing services line link building as well as other online marketing services like PPC.