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Hire More Staff or Contract Out? A Question for Every Small Business

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For entrepreneurs with the right strategy, this is an exciting year to launch a new business with high growth potential. Our panel of experts will show you innovative ways of finding funding including crowd funding, private investment, Internet-based campaigns, and traditional venture capital. The social web is drastically changing the way young companies get noticed, monetized, and begin to grow, and we'll show you how to participate.
This webinar is custom-built for businesses innovators seeking funding outside of traditional sources and tech entrepreneurs looking to turn a product into a business. Our expert panelists will discuss these issues as well as take your questions in a one hour audio conference and Twitter chat. Discover:
   •    Online groups that build and support communities of entrepreneurs
   •    Mentors to help bring products to market
   •    Classic challenges that impede growth
   •    How social media networks can reduce financial needs for start-ups
   •    How to show strong customer traction in the clutter of new companies
   •    Your questions

The question of whether to add to your resources by hiring full-time staff or working with independent contractors is an issue most small businesses will eventually face.

The benefits of hiring a contractor can include significantly reduced overhead in the form of health insurance and benefits. But do those outweigh the returns on investing in dedicated employees who may be loyal to the company, grow in ability with it, and eventually be more self-sufficient and reliable? Are there tasks that can be seamlessly outsourced to professional employer organizations without the need for new hires? Finally, what is the right balance to be found when working with various solutions?

Once you've answered these questions, complex issues remain. A small business owner must fully understand worker classification and compliance, and many do not - one in three US Businesses fail a worker classification audit. 

This expert panel address these questions :

  • What is the most cost-effective way to build a team of contractors and employees, and how can they interact productively?
  • How the does IRS classify Independent Contractors vs Employees for tax purposes?
  • Which resources, such as PEOs, HR consultants, and other providers, are best-suited to aid small businesses in managing the complexities of HR?
  • Can improperly classifying your staff hurt you in the long run? 
  • How can you implement the 20 Factors Test or the ABC test?


About the Panel:

Elizabeth Milito 

Elizabeth Milito serves as Senior Executive Counsel with the National Federation of Independent Business (NFIB) Small Business Legal Center, a position she has held since March 2004.   Ms. Milito came to NFIB from the U.S. Department of Veteran’s Affairs where she defended VA hospitals in employment and labor lawsuits and was responsible for training and counseling managers on fair employment and HR practices. Ms. Milito is responsible for managing cases and legal work for the Legal Center.  She frequently counsels businesses facing employment discrimination charges, wage and hour claims, wrongful termination lawsuits, union avoidance and, and in most other areas of human resources law.  She also provides and develops on-line and on-site training on a variety of employment law matters and is a frequent media spokesperson on employment and labor matters.

David Branch

David Branch brings more than 17 years of Staffing & Human Capital Management experience to ICon® Professional Services. As the Vice President of Business Strategies, he is responsible for developing client services  and expanding ICon's product offering around the classification and management of independent contractors. Prior to ICon®, Branch served as Vice President of Internet Development at Adecco. In this role, he was responsible for the development and implementation of several global SaaS initiatives including their Vendor Management and Assessment Platform. During his tenure at Adecco, Branch served in a variety of key roles within strategy, marketing, and IT in both the US and Europe. Branch was founder of, a web 2.0 career management web site, and is also an Alumnus of KPMG LLP. Branch earned a Bachelor of Science in Business Management from the Walter Haas School of Business at the University of California, Berkeley. 


Dale Jensen

Dale Jensen is an attorney with the Zobrist Law Group located in Charlottesville Virginia. Mr. Jensen specializes in employment law, intellectual property law and litigation. Mr. Jensen and the Zobrist Law Group counsel numerous business clients of various sizes in employment law matters. Prior to becoming an attorney, Mr. Jensen worked extensively in the business world including over ten years fully managing a manufacturing facility with sales in excess of $15 million per year. Mr. Jensen has a B.S. degree in Metallurgical Engineering from the University of Utah, an M.S. degree in Electrical and Computer Engineering from the University of Massachusetts, an M.B.A. from East Tennessee State University, and a J.D. from University of Virginia.

Jennifer Marion

Jennifer Marion is the Senior Advisor in the Office of the Administrator, Wage & Hour Division, U.S. Department of Labor, in Washington, D.C.  As the Senior Advisor, she is responsible for a wide range of activities related to policy development, analysis, and implementation, with a particular focus on issues relating to immigration and the misclassification of employees.  Prior to joining the Wage and Hour Division, she was an appellate attorney for the Department of Labor’s Solicitor’s Office.  Jennifer graduated from the University of Chicago Law School and San Diego State University.