Give Your Prospecting Legs with Social Media

September 2, 2010 by Kendra Lee
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Social media is all the buzz in prospecting lately. You hear about it everywhere with Facebook Fan pages, tweeting, and LinkedIn profiles. You may even have an account on several different social networks. But have you given thought to how to use it to increase your prospecting results, or do you just see it as something fun to do when you have time? [read more]

The 3 Most Often Overlooked Pieces of the Business Plan

September 2, 2010 by Tim Berry
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 Yes, it is true that plans are stories and stories drive plans, but that’s not stories as visions of the future and plans as managing and steering to make those visions true; we’re not talking about fairy tales. Make your planning real. Make it help your business. Make it help you control your destiny and manage better. I believe... [read more]

How Can I Look Amazing On LinkedIn?

September 2, 2010 by NIall Devitt
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As I referred to on a previous post (LinkedIn? Locked Out More Like) many people join LinkedIn because they have heard it is an important place to be. But with no real knowledge about how LinkedIn really works a large number of users fail to reap the real benefit of LinkedIn. As  a business professional LinkedIn is a great personal... [read more]

Why most companies will lose the search engine war

September 2, 2010 by Drew McLellan
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Everyone talks about being on that elusive first page of Google. It's the pinnacle of success and companies spend thousands of dollars to try and outspend their competitors. But in the end, it won't be your competitors who trump you.  It will be your consumers. Today, if you Google one of the 20 largest brands, over 25% of the... [read more]

Does Your Culture Support Innovation?

September 1, 2010 by Holly Green
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There’s a lot of people talking about innovation these days, myself included. The good news is that business leaders seem to be sitting up and taking notice of this important subject. The bad news is that once a topic becomes popular in the media, people have a tendency to see it as the next “management flavor of the month.” In other... [read more]

Are B2B Marketers Missing the Point?

September 1, 2010 by Ardath Albee
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Marketing Sherpa released this chart today about the processes B2B marketers are using to manage prospects across their buying cycles. What concerns me is the percentage of marketers who've labeled these processes as non-priority items and assigned them to purgatory.   In my opinion, these marketers may well be the next to... [read more]

An Exercise in Futility?

September 1, 2010 by James Maule
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The other day, a distant cousin – distant both geographically and in terms of degree of relationship, something on the order of fifth cousin – sent me The Best of All Possible Americas, a posting on The Smirking Chimp, a blog with which I was not familiar. The posting, by Marty Kaplan, explored the dysfunctions in our system of... [read more]

Cloud-Oriented Acquisitions and Alliances Accelerate

August 31, 2010 by Jeffrey Kaplan
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Years ago, I considered the week leading into Labor Day as the final hurrah of the Summer and tried to preserve it for an end of season vacation to cap off the warm weather months in New England. Then my kids became school age and schools started kicking off before the holiday weekend. (Don’t get me started on this silly practice.) Now,... [read more]

The Flame is Fading

August 31, 2010 by Jeff Cornwall
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The impact of the changes in public policy over the past decades -- increased direct government control over the direction of the economy, higher tax rates, more regulation -- are not just simple on/off switches.  Even if we were able to magically turn all of this around tomorrow, the lasting impact would remain for years to come.... [read more]

How to Make Your Business Amazing Begins With Your People

August 31, 2010 by NIall Devitt
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In spite of the advancement of technology and the expansion from a local to global economy, people still do business with people. So if your goal is to make your business amazing, then your first step is to develop two plans. . The first plan is called your strategic action plan or strategic business plan or just plain business plan.... [read more]

Small Business Employment, Confidence Stalled

August 31, 2010 by Steve King
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The Intuit Small Business Employment Index for August showed a slowing rate of small business job growth.  The good news is the index was positive, with small businesses posting a gain of 26,000 jobs in August. Also good news is wages and hours worked remained steady versus the prior month.  Both are indicators of slowly... [read more]

5 Ways To Waste Your Time On SEO

August 30, 2010 by Small Biz Bee
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 With consumers spending more and more time on computers and mobile devices, while using Google as a primary tool to find products or services that they need or want, having a prominent position in search engines is an increasingly important part of effective marketing for small businesses. While hiring an SEO firm is often a... [read more]

Customer Service: are you a May or How person?

August 30, 2010 by LindaSmith
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In a potential sales situation, which of these two approaches do you think will bring a more successful response from a customer:May I help you?orHow can I help you?If you are the salesperson or the business owner who inquires, the first question most often results in only 1 of 2 one-word responses:"Yes" or "No"If you ask the "May I help... [read more]
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