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Now Available in Real Time: Spam!

Yep, now you can have spam delivered in real time to your search results on Google or Twitter. This is just why we all clapped for joy when Bing and Google hooked up with Twitter for real time results, isn’t it?

Oh, no? Hm. I guess we’re not the only ones. Search Engine Roundtable noted a Webmaster World forum thread complaining about the spam in real time search results. In the SER poll, 78% (as of the time of this screenshot) felt the real time results in Google are either somewhat or very spammy:


However, this may just be their perceptions: it may be less that the results themselves are spam and more than they’re merely unwanted, and therefore we consider them spam (like commercial emails that we really did sign up for but really don’t want to get anymore—except we didn’t get the choice to sign up for this addition to the SERPs).

Twitter, meanwhile, is doing what it can about spam on its site. The “trust and safety” unit at the company now employs 22 people, making it the largest division at the company. But it’s not just the blatant tag spam and mock-celebrity accounts they’re looking at...

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Is the iPad a Genius Marketing Move? Or a Newton?

I got an e-mail from Apple today in my inbox. The iPad is coming April 3rd. Pre-order now!

apple

Apple has a great track record of making innovative products. I am a huge Apple fan. Thanks to Steve Jobs, Apple and team are brilliant at product development and design. Seriously, could the Iphone be any simpler or more fun to use? And Apple TV is so smart.  As well, the iPod is one of my best friends (it goes everywhere with me). I have five iPods– annually adding  the newest, coolest model to my collection.

Because I am such an Apple fan, I was perplexed about whether to purchase the iPad. Thus, I went to the experts. I asked James Garvey, owner of Work2Home, Inc. and a technical solutions expert for his opinion. James said,  “I am not purchasing the iPad in this initial release. For example, the iPhone didn’t even copy and paste or have multi-tasking in the first version. So are we getting with the iPad? A large iPod Touch? Not really groundbreaking. Not WOW. Yawn.”

Garvey further explained, “Typically, when companies launch a product...

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7 ideas for developing your business blog content plan

How do I get inspiration for my business blog so that I know what kind of articles, videos or podcasts to post is a question I am often asked.

One of the great ways is to read other peoples business blogs – and not always blogs in your own business niche as you can be inspired to develop content learning from others.

So here are seven ideas that might help you develop a content strategy for your business blog:

1. Get ideas from your RSS feeds – remember to model not copy articles respecting the copyright of the original site where the content is posted and always give attribution and a link to the source article

2. Explore the blogs listed in the Technorati blog directory HERE or in other niche directories

3. Review the list of business blogs that are listed in other peoples blog rolls – the list that many bloggers have on the side bar of their business blog

4. Do a search within Google using the Google Blog search engine to find other business blogs for inspiration

5. Review your email, your Facebook Page or Tweets that you receive for questions that your people ask you and turn those answers into blog articles

6. Think about the questions...

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Tweeting for Success

Creating positive personal impact is one of the keys to success that is part of my Career Success GPS system.  I discuss it in detail in several of my books: Straight Talk for Success, Your Success GPS, 42 Rules to Jumpstart Your Professional Success, Star Power, I Want YOU…To Succeed.  As a career success coach I always tell my clients that you need to do three things to create positive personal impact: 1) build and nurture your unique personal brand; 2) be impeccable in your presentation of self – in person and on line; 3) know and follow the basic rules of business etiquette.

In this post, I want to discuss a tool for building your brand and for enhancing your on line presence – Twitter.  Do you tweet?  You should.  Your tweets can help you build your brand, but only if you do them in such a way that presents you as serious and competent.

I’m about to release a new book called Success Tweets: 140 Bits of Common Sense Success Advice in 140 Characters or Less.  It’s a collection of tweets I’ve posted over the past year.  Here are a five of them…

You’re in charge!  Commit to doing whatever it takes to create the successful life and ... read more >>

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Trends shaping 2010: Dang it, we're getting old!

Seniors Back in December, I wrote about some of the trends that would be influencing all of our businesses in 2010.  I thought it might be helpful to look at some of these trends a bit more closely.

Let's dig into the trend that we've actually been anticipating for the past several years.  After all, we've known that the baby boomers are such a huge group -- there's no way their crossing into the 65+ category wouldn't throw our society a curve.Look at these facts:

  • By 2020, people over 65 worldwide will outnumber children under the age of 5 for the first time.
  • By 2020, 22% of western civilization will be 65+.
  • The ratio of workers to retirees will continue to fall.  Today it’s 3:1.  By 2030, it will be just over 2:1.

So what does that mean for all of us?

Shifting away from our youth focus

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For so long, mass marketing has been all about the young.  As this trend takes hold, marketers are going to shift their attention to those boomers.  Remember, this group of seniors is tech savvy, active and has quite a bit of...

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Launching a Movement, Not a Product

We often forget, when we are launching a product, that we don’t just want sales. Sure, they are great. But for a launch to be successful, it means not just getting your product or service “out there” – you’ve got to keep it out there. You’ve got to ensure that it has fuel enough to sustain it until it does, in fact, reach a stable orbit.

In a social media world, this means launching a movement, not a product. In this presentation, the folks from We Are Social show how they went about launching Marmite XO. What can you learn from...

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The Zombie Social Media Trilogy

On the WE Studio D, Thinkers & Doers blog this last week we posted the three part Zombie Media Trilogy. When we talk to companies we see a much bigger problem with social media adoption than just how do we get a blog, Facebook page or Twitter account started. The bigger problem is that no one seems to be looking at the much bigger problem of how do you truly create a scalable system to get the most out of social media. This is the first part in our effort to help people understand the larger problem.

Here are some highlights from each post. Click through to check out the complete posts. Let me know what you think.

The Coming Wave of Social Media Zombies

Now that companies are starting to show results with social media, the rest of the early majority and late majority adopters are going to continue to pile on. They’re going to try and strap on social media to their existing efforts and realize that they can’t sustain these efforts. Worse yet, they’ll launch these efforts with no thought to what to do with their new fans, friends and followers...

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Marketing Content Must Reach Beyond Two-Way Dialogue

The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. But I say that's stopping short. If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough.

In a B2B complex sales process, buying committees involve a number of people. People your company may never meet. It's not enough to just focus on creating a two-way dialogue between a prospect and your company. You've got to get your ideas into the conversations that happen between the prospect and other stakeholders involved in the decision.

Marketing content needs to be designed to broaden your reach.

We see mounting evidence that shows buyers have taken control over the ways in which they buy. Salespeople are getting pushed much farther out in the buying process. Buyers are searching for and accessing a variety of content to help them learn why they should solve problems and just how to do so.

If you think that the buying committee is sitting in isolation, waiting to discuss...

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5 Little Things Make a BIG Difference as a Leader: Part 3: A Little Dose of Humility

This is the 3rd of a 5 part series about some of the little things you can start or stop doing that can make a big difference on how you are perceived as a leader.

Maybe you’ve seen the beer commercial where the guy just can’t seem to say the words “I love you” to his girlfriend:



OK, now imagine that guy is a leader, and he’s trying to say these words:

“I was wroooo………. (wrong)”

“I don’t nnnnnnnn…… (know)

“I need helllllllllll…. (help)”

“I’m sa sa sa sa…….. (sorry)”

Pretty silly, right? However, I’ll tell you, I see this all the time. The more senior the leader, the worse it gets. And just like the beer commerical, I see it more in men than woman.

As leaders, we often feel the need to project unwavering confidence and optimism. Never let ‘em see you sweat, right?

There’s certainly nothing wrong with that to a degree. No one wants to follow a wimpy, pessimistic, or bumbling leader. Especially in tough times, we need our leaders to... read more >>
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Cup of Joe: There Are No Commercial Breaks On the Internet

Sarah Haskins is part of InfoMania’s line up of commentators that pokes fun at mainstream media. Sarah’s biggest contribution is her recurring segment “Target Women.”

“Target Women” is a video commentary that takes a satirical look at television adverts that target women. As we can see above Sarah doesn’t hold back when discussing the rather broad generalizations that these commercials assume.

Watching a satirical commentary on television adverts exposes one of the major contrasts with broadcast media and the internet. Broadcast media is riddled with assumptions while the internet by its very nature is void of assumptions. Take for example the ads discussed above, they are completely based on the assumptions of the ad executives that created them, and as a result they fall victim to the risk of being irrelevant, ineffective, and annoying. Now, don’t get me wrong, mainstream ad agencies spend millions of dollars on market research...

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Follow-up On Ethics – Crisis Management Begins Before The Crisis

I followed up my ethics post from yesterday with a post on the Experience Matters blog entitled “Crisis Management Begins Before The Crisis” (disclosure: it’s my employer’s blog).

Here’s the very beginning and the very end:

“Toyota reminds me of a guy who buys flood insurance the day after the big rain…

It’s this process of being heard that gives companies the opportunity to speak to customer emotions...

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Weekly Most Discussed

 
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8 Signs of a Positive Leader

Yesterday I added my two cents on sensationalism across so many aspects of our lives. 

Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus that seem to be popular today. Those approaches may not be the best to follow. As Dale Carnegie said, "Any fool can criticize, condemn, and complain -- and most fools do."

So how do we know when we're following a true leader? Well, that's something we all have to decide for ourselves. But I have some ideas about what it takes to excel- as an expert and a leader. So here's my list.

1. Positive, no Matter What.  Leaders don't jump on the easy bandwagon of negativity. A true leader is determined to find the positive no matter how ugly things appear. They hold fast to their positive vision - tirelessly seeking the best outcome for all. Anyone can throw in the towel and succumb to  negative, woe-is-me, finger-pointing thinking. Leaders rise above the negative path - finding positive aspects in any situation to help their followers find a better way to live and grow.

2. Problem Solving. When there are issues, leaders focus on solving them...

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Twitter to SXSW: You’re Using Our Product Too Much.


I’m at the Dachis Social Business Summit here in Austin right before SXSW kicks off. Like all conferences they’ve established a hashtag #sbs2010. While trying to follow along with the rest of my attendees, to see who’s here and what’s resonating with them and I got this message:

Possibly the most disruptive technology in social media was when Twitter acquired Summize which later became Twitter search and they’re limiting it at probably the biggest geek event of the year, SXSW, the very even that launched  Twitter several years ago. And the SXSW Interactive hasn’t even started yet.

Could you imagine if Bing limited search... 

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How to Succeed as an Entrepreneur: “Don’t Take Risks?!”

We hear it time and again; the qualities of a successful startup business leader or successful entrepreneur: “risk taker” – “not averse to risk” – “takes chances” – “will take a gamble in hopes of winning” – “not fearful of uncertainty”, etc. – so much so - that it is ingrained into our thinking.  Risk-taking is inherently what it takes to succeed when starting one’s own business.  Or is it?  A new perspective plays out several examples of successful business billionaire-entrepreneurs who simply buck that trend with clear markers to the contrary.

 

Malcolm Gladwell is nearly always a provocative if not a fascinating read.  After studying a characteristically stimulating recent piece of his in the January 18, 2010 New Yorker titled “The Sure Thing” I learned something new about successful business people, mainly entrepreneurs.

The facts bear out in Gladwell’s research and research cited by other sources whereby countless examples of entrepreneurs are better at calculating the downside and avoiding risk than they are at...

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