written by Chad Bockius, Vice President Manufacturing - Americas
Early this week Christian Carlsson, IBM Site Architect, wrote about IBM’s new Blue Business Platform for Small and Medium Businesses. In his words, “the Blue Business Platform is a marketplace where IBM partners and software developers can market and sell their solutions online to small and mid-size companies across the globe.” The plan is very ambitious and Bazaarvoice is excited to be a part of the solution.
From a Social Commerce perspective, IBM is using the Bazaarvoice Ratings & Reviews solution to help small and medium businesses (SMBs) connect with one another and learn from their collective experiences. The information shared will help streamline the purchase process for these organizations and assist in matching the right solution for that organization’s needs. In addition, Bazaarvoice Ask & Answer will enable community participants to pose product- and solution-specific questions. This dialogue will fill key information gaps, helping not only the person writing the question but everyone who follows to make better buying decisions
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