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Bigger UK news of a BT $100m acquisition seems to have gone under the UK blog radar. The blog ReadWriteWeb has 229,000 RSS readers and covered the fascinating story of Ribbit, an open source app allowing users to put a ‘call me’ button on their website and get an instant call centre to browser hook-up (well, that’s how I’m understanding it at first glance… over ReadWriteWeb’s post on the deal.
TechCrunch blogged it here… they claim that Ribbit has given a ten-fold return to the investors who put in £13m some two and a half years ago. Nice work for VCs Allegis Capital, KPG Ventures and Alsop Louie Ventures!
The interesting case study to explain Ribbit is that you could, for instance, put together a page with a list of hotels for your holiday plans, or your wedding… and instead of clicking thru hypertext to the website, you could click straight thru to make a call to reservations. Neat.
All part of that trend I referenced earlier (Greycroft VC etc) of big tech-media-telecom firms trying to buy the right widgets to leapfrog into the future.
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