MG Siegler wrote a piece today titled, “John Doerr: 10 ways for companies to stay afload in rough times” here is the list:

  • Act now.
  • Protect the vital core of the business.
  • Get 18 months (or more) of cash.
  • Re-prioritize and rerationalize all your research and development.
  • Negotiate.
  • Everyone in your organization should be selling the product.
  • For bonuses, offer equity instead of cash.
  • Pay attention to where your cash is.
  • For the revenues you plan on getting, look for leading indicators.
  • Over-communicate.


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