Good article on the advantages of staying small in the NY Times. A Business Forced to Shrink May be Stronger covers a number of reasons why being and staying small can be advantageous. Good quote from marketing Guru Seth Godin:
"Small means the founder is close to the decisions that matter and can make them quickly. Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs."
To expand on Seth's point, small businesses have the ability and agility to quickly adapt and adjust to a changing business environment.
We've recently started a project looking at small business innovation and we've already seen many examples of this. Simply put, small businesses can innovate much faster than big businesses.
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