About Social Media Today
[Video Link for Email/Other Subscribers - 40min]
David is the President of DEI, a social media marketing agency in LA, and discusses in this presentation how the landscape has evolved over the last ten years with a unique perspective on ethics in social media and word of mouth marketing. He was a founding member of WOMMA and shares with us their history, including their development of an industry code of ethics - which the FTC has considered a valuable framework.
A campaign case study for Philadelphia cream cheese is shared, sporadic Q&A is captured, and David wraps it up for us with lessons learned and practical advice. Also check out my post-event interview below:
[Video Link for Email/Other Subscribers - 6min]
Note: I produced these videos for the Gravity Summit producers, Rodney Rumford and Beverly Macy, and the community at large. My sole intent in showing them here is to share with you what I found interesting and valuable (which is nearly everything! 
).
