There was an excellent Enterprise 2.0 conference session on Future of Social Messaging in Enterprise with David Marshak, IBM Lotus; Fernando Egea, Alcatel-Lucent; Joe Burton, Cisco; Marcia Conner, Pistachio Consulting; Mike Gotta, Burton group; Tim Young, Socialcast; and Dan York, Vixeo. Unfortunately, I did not get to hear all of it, but here are some notes from what I did experience.

Marcia provides a series of pithy statements that fit the 140 character limit for twitter. I kidded her afterward that she has learned to speak Twitter, but this is a real complement. When I was with a large consulting firm we were trained on how to be interviewed by the press and told to think sound bytes to get quoted. Twitter has raised that art. Here are some of the things she said that I agreed with; I tweeted the first two at the time.

  • Waste of time to be thinking about which tool to use rather than doing the job.
  • Need to know how to reach people who have insights.
  • Need to figure how to work smarter rather than focusing on tools.
  • Do not create app centric organizations but create people centric organizations.
  • An enterprise micro-blogging tool needs to help us capture and rate information. We need to be able to filter to avoid being overwhelmed and/bored.

The other panel members were no less insightful and here is a bit of what they offered. We get richer knowledge of people that work with us through Twitter and Facebook. We often do not have time to obtain this context in real time so these tools enrich our understanding of our colleagues. I agree and found this very much the case with blogs.

It is important to be able to search to find what someone said a month ago. This is currently an issue and flaw with Twitter. It is also important to be able to look at correlations between what is going on across social media.

Many of these debates about how open to be have been going across many generations of tools. There is the share everything camp vs. keep everything secure camp. Granularity of access is an issue that we have been struggling with for some time.

Governance has two sides – how to look at data and store it. This can be solved. The bigger issue is a human issue. You can engage in bad behavior through many media. You cannot lock everything down. This was an issue with blogs but is timeless. It comes up with every new media. Transparency breeds respect. People tend to behave correctly when given trust. You cannot send a one to one communication and not be sure that no one else will see it.


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