I think that this may just edge out my tried and true Where the Hell is Matt video for this week’s MBA presentation (new slides currently underway) on social/digital media. But the big question that we all must ask ourselves – is why can’t marketers capture the joy and the personal storytelling that makes this so compelling?

I think the recipe has something to do with the use of P-L-A-Y as a framework for storytelling, a hint of social judgement and a dash of Auchterlonie Effect for good measure.

Is it possible to do this sort of thing as a marketing exercise at all? I think so. Greg Verdino even gives us five tips to have our own dancing man moment. But you do need the right angle. You need the right audience. And you need the courage of a lion to sell it in. And perhaps by then, the moment has passed.

I’m thinking I might try something along these lines myself. Let’s see if it can fly.



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