My thoughts lately have really been centered around marketing in today’s direct sales environment. As soon as I thought I was brewing some original thoughts, I realized most of it was something I’ve already thought, and believed in, before. So I figured I would just link back to those posts as a great reminder to us all, with one addition: What do you think is the key to marketing and communications in today’s direct selling world?
- The Greatest Feature of Direct Sales (April 15, 2009): If your answer isn’t the direct seller, then you’re wrong. No matter how the web continues to evolve our communication preferences, and no matter how amazing the product or comp plan is, the direct seller is the true differentiator.
- The Illusion of the Ground Floor (March 18, 2009): You don’t have to be the first to succeed. In fact, it’s probably smart if you aren’t. What you’re looking for is momentum. And that never happens at the ground floor.
- Overcoming the Four Fears of Starting a Business (February 17, 2009): This list and info should be in every direct sellers back pocket. You have an answer for the fears.
- Facilitating Evangelism (January 20, 2007): The corporate side of any direct sales company has but one function: facilitate evangelism. Fan the flame of your brand and of the work your independent reps are doing. I’ve even heard it simplified to “ship product and mail checks.” I’m not sure it’s that simple, but there are definitely things you can do and control, and things you can’t. The sooner you realize you are a facilitator, the more successful, and sane, you will be.
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