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Expressing your Personal Brand Online With 12seconds.tv

If you want to experiment with online video, an easy platform to get started is 12seconds.tv. Currently you need to apply for an invitation to 12seconds.tv then it’s easy to get your profile set up. As you set up your profile, consider how you want to be known. I usually recommend that you use the same [...]
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Managing Your Social Media Time

As small business owners, we are flooded with responsibilities because we wear many hats. Recently, I have noticed on many message boards, chat rooms and other blogs that people are trying to figure out how to fit it all in, especially, now that we have "responding to social media invites, managing linkedin accounts, etc." to add to our swelling list of business-related tasks.

Commit to two days each month, at least, to handle your social network...
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Email ettiquette and Body Language

Often I come across projects where I have to scout for talent depending on my client’s project requirements. This would require me to initiate a contact via email and gauge the candidate. The resume mostly holds information on their academic and work related credentials. This is indeed useful to filter out those who are not “qualified” for the project (but then, I would never initiate a contact with someone who does not have requested skill set)

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PR: Present and Future

I started the pitchengine network blog hoping to gauge the level of interest in social media and public relations. After just a few posts, it became very apparent that PR and media pros were thirsty t...
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Jason Calacanis is DEAD wrong!

Last week in a post titled, ‘Startup PR - the don’ts‘ I asked for advice on how to get PR for a startup.  Jason Calacanis was nice enought to respond in a post yesterday titled, “How to Get PR for your Startup: Fire Your PR Company“. I reviewed his post in detail and found his advice to be VERY useful.  The only problem with his post is the title, ‘Fire your PR Company‘.  Asumming, of course, that your PR folks are ‘doing no harm’...
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For Marketers, What Recession? Part 2

As an update to the What Recession? post here in May, here are the latest figures. U.S. GDP grew 1.9% in the second quarter, so once again, we are not technically in a recession. On the other hand, the overall unemployment rate spiked upward to 5.7%; not catastrophic, but clearly disturbing.

Still, these two numbers taken together may signal a positive trend. Second quarter GDP growth increased over the first quarter, which had in turn increased ...
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Fantastic Post By Calacanis On How To Get PR

Anyone who has worked with me knows that one of my favorite lines is "marketing is stupid."  And - if you really know me - you know that I don't actually mean "marketing is stupid", but I use it as a proxy for "most PR people suck, most marcom is done poorly, and most companies have no idea what they are trying to accomplish with all the money they waste on shitty marketing and PR."

Last week I got one of Jaso...

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Office 2.0 and Burning Man?

I was invited by my friend Ismael Ghalimi to host a panel during Office 2.0 about my favorite topic, SaaS. The session is about going 100% SaaS and what it means. My panelists are Dan Druker from Intacct, Doug Harr from Ingres, Rob Hull from Adaptive Planning and Rene Lacerte from Bill.com. What’s great [...]
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7 Questions with Steve Glasgow

Ethos3 recently spent a few minutes to chat with Steve Glasgow, a veteran financial advisor, to discuss the role of storytelling in the financial industry.  Steve has been in the financial industry for over 15 years.  His experience includes working with individuals to Fortune 500 companies.  He specializes in 401k and other retirement planning, as well as individual and endowment funding.  He has been recognized as one ...
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Here’s one way to institutionalize great service

David Rance had a nice piece on CustomerThink called Great Service Has to Be Institutionalized if It Is to Become the Norm. In this post he identifies decision making as important, which I think is true. Now his focus is on culture (very important) but mine is different. What if you used your systems to institutionalize great service?

Th...