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b2b content
The Difference Between Features and Value
There are numerous articles, blogs, Tweets and discussion groups that talk about content marketing. The consensus across the web is that content needs to be highly relevant and engaging to break through the clutter. So, why is it that so much B2B content misses the mark? I call it feature focus. I do a lot of work in the IT realm where...[read more]
Ambiguous B2B Content Won't Cut It
You hear it from all over, including from me. It's not cool to talk only about your products because your buyers don't care about them, they care about achieving their business objectives.The platform for accomplishing the objectives is secondary to the value add from the company providing them. So you go out with the best of intentions...[read more]
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How does MyVenturePad help you?
“I wish MyVenturePad had been around when I started my business. It would have made it easier.” Jim Estill
Jim Estill is a partner on Canrock Ventures and sits on the board of RIM (Blackberry). More »
Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. More »
David Thomson is founder and Chairman of The Blueprint Growth Institute, a specialized management-consulting firm focused on helping.. More »
Phil Wainewright is a thought leader in cloud computing as a blogger, analyst, and consultant. More »
Barbara Weltman has written more than 25 books on entrepreneurship. More »
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“I applaud all efforts to create better teams. People do need to keep in mind that for team building activities to be really truly beneficial they need to ensure they fully engage participants. Professional companies put a lot time and effort into the development of activities. If groups do decide on the DIY option it often doesn't have the compexity required to truly harness the ...”
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