engagement

Social media seems inherently about people, to me, not companies. It’s like a conversation, sort of, but one that has publishing mixed in, so it’s an amplified, recorded conversation. Do you agree? Isn’t this what’s happening on Twitter, Facebook, and LinkedIn? But there are companies there too. Do we engage in conversation with...[read more]

For some reason, recently I have talked to a number of people that have said the same thing to me.  They basically say that their startup, small business and even enterprise company is too busy to actually engage their customers.  Or they say that engaging and talking to your customers just is not a priority.  My...[read more]

Mark Suster wrote a post about boards of directors last week in which he coined the phrase "the agile board." I love that phrase. Too many boards meet once a month and that's it. I am on a few boards like that. Some boards I am on only meet six times a year and there is very little involvement between meetings. Those companies might as...[read more]

During the Broad Reach + Intelligent Lead Nurturing = Increased Revenue webinar I participated in yesterday with Scott Mersy of Genius.com, Brian Carroll of InTouch and Andrew Gaffney of DemandGen Report, I talked about how content can help promote prospect responsiveness. I presented 3 components that should be incorporated into your...[read more]

  A manager once told me, “I don’t want to capture what [my employees] know, I want to know how they came up with the solutions to the problems.” We were talking about implementing some early Enterprise 2.0 solutions. The technical solutions aren’t the only hurdle we face today. It turned out that many employees don’t trust...[read more]

There are numerous articles, blogs, Tweets and discussion groups that talk about content marketing. The consensus across the web is that content needs to be highly relevant and engaging to break through the clutter. So, why is it that so much B2B content misses the mark? I call it feature focus. I do a lot of work in the IT realm where...[read more]

I have written before about the challenges of transforming online engagement into offline action. The first step here is to bridge the gap between online engagement and offline engagement itself, by extending your online community offline. Richard Millington (@richmillington) shares eight excellent tips for extending your...[read more]

I've read quite a bit lately about the suggestion that marketers become content curators in lieu of developing content of their own. If you have a strategy for integrating this content with your storyline this can be effective. However, in my opinion, too much reliance on other people's content can diminish your prospects' preference...[read more]

Most conversations I have with marketers revolve around how to feed the top of the funnel and help prospects become sales-ready leads that their salespeople willingly pursue. It's one of the things I help them focus on doing. The problem happens when that becomes the sole focus of marketing. I was catching up on my blog reading and...[read more]

This has been a REALLY tough year for many businesses and business people. “I can’t wait till this year is over” is something a great many of us feel right now. It is entirely normal and indeed healthy to expect that with a new year comes new opportunities and indeed new hope. Perhaps now it is only right for us to pat ourselves on the...[read more]

Employee Engagement - Monday Morning Percolator #35   This is part 5 of a 5 part series on leadership strength development through the application of StrengthsFinder 2.0. Click here to read the first article in the series. Here is the schedule outlining my strength focus: Maximizer (Week 1) Strategic (Week 2) Positivity (...[read more]

Is employee engagement really a new topic?   Here is a wonderful snippet of poetry from Ralph Waldo Emerson written in 1841, 166 years ago, on self-reliance: What I must do is all that concerns me, not what the people think. This rule, equally arduous in actual and in intellectual life, may serve for the whole distinction between...[read more]