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influence patterns

People You Know Influential, Social Media Isn’t, in Purchase Decisions

February 22, 2010 by Andy Beal
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People may be more honest on Facebook these days, but we still don’t trust them. MediaPost reports that an ARAnet study shows social media and search engine recommendations coming out tied among the general population—but search engine recommendations leap out in front among affluent (>$75,000/yr—49%) and younger adults (25-34—50%... [read more]

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