All posts in facebook


Social Media Peer Groups and the Experience Economy

June 24, 2010 by Peter Auditore
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<!--break--> The Good, the Bad and the Ugly of Facebook in the Experience Economy & Cephalopods Pelagic Raptors of the Deep           Joseph Pine and James Gilmore’s book, The Experience Economy 1999, was a harbinger of the end of the services economy, which according to these... [read more]

The Pied Piper: Creating Compelling Facebook Content for Your Followers

May 17, 2010 by NIall Devitt
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<!--break--> You've set up your Facebook page, uploaded your pictures and gathered a few followers. Well done. Now comes the hard part. What are you going to say to those followers? How will you keep them coming back for more? Lots of jokes are made about people's tendency to write about what they had for breakfast. But this does... [read more]

Help our Facebook Page is under attack: learnings from Nestle and 3 actions you could take

April 19, 2010 by krishnade
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<!--break--> I have written about Nestle and the campaign that Greenpeace has has been orchestrated both online and offline previously (lots of useful links in that article for the background to the situation). A couple of days ago I saw a message on Twitter that Nestle had responded to Greenpeace – so I went to investigate. They... [read more]

What Twitter Can Learn From @facebook About Using @twitter and Facebook

March 31, 2010 by Tac Anderson
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<!--break--> We talk a lot about how companies should use Twitter and Facebook but have you ever looked at how Facebook and Twitter use their own services? What about how they use each others services? Here’s some quick stats: On Twitter, Twitter has a verified account, well over 3 million... [read more]

Facebook Passes Google as Most Visited Website

March 16, 2010 by Steve King
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<!--break--> According to Hitwise, Facebook passed Google becoming the #1 site in the U.S. measured by number of visits.  The number of visits to Facebook also continues to grow at a strong clip, up 185% from March 2009 to March 2010.       Facebook's platform business is one of their drivers of traffic... [read more]

The One Effective Use of Facebook for B2B Marketing

March 9, 2010 by Tom Pick
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<!--break--> You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth, behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.” It’s... [read more]

Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice

March 4, 2010 by Andy Beal
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<!--break--> With all the talk this week about Facebook valuations and the money that they are making (OK so it’s a guesstimate but what the heck……it’s the Internet!) it makes one think about just how Facebook plans to continue to grow top line revenue. One way was revealed as the ability to target Facebook ads locally increased... [read more]

Coming to an Ad Near You: Visit Us on Facebook

March 1, 2010 by Andy Beal
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<!--break--> Maybe you’ve already seen them: the ads that end with “Visit us on Facebook,” instead of a URL. Reminiscent of ads a few years ago that encouraged us to search on a specific search engine with a specific keyword (or use AOL) instead of visiting a website, the latest rash of CTAs scream “look at us, we’re really hip!”... [read more]

People You Know Influential, Social Media Isn’t, in Purchase Decisions

February 22, 2010 by Andy Beal
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<!--break--> People may be more honest on Facebook these days, but we still don’t trust them. MediaPost reports that an ARAnet study shows social media and search engine recommendations coming out tied among the general population—but search engine recommendations leap out in front among affluent (>$75,000/yr—49%) and younger... [read more]

Research Suggests We Don’t Lie On Facebook Anymore

February 22, 2010 by Andy Beal
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<!--break--> It appears as though the concept of being “radically transparent” is reaching the huddled masses on social networks. Back in 2007, 31% of social network users admitted that they had falsified some of their profile details. Today, a new study suggests that we’re all actually quite honest about how we portray ourselves–at... [read more]

Using Facebook to Grow Your Business

February 16, 2010 by Clara Shih
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<!--break--> Many thanks to everyone who joined us for our Feb 2 webinar (listen to the archive here) on how to use Facebook to grow your business. I shared some of the insights from my new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. If you missed it,... [read more]
exclusive

Listen to the audio from "Using Facebook to Grow Your Business"

February 10, 2010 by MyVenturePad MyVe...
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With over 300 million active users across the world, Facebook has evolved far beyond the college student hangout it began as. A rapidly growing number of businesses are learning how to use Facebook to create real business value by supporting existing customers, finding new customers and creating online communities of around their... [read more]