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greenwashing

What Does it Mean to Have a Sustainable Brand?

July 26, 2008 by JerryB
with 108 views
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Lewis Green asked the following question to his readers in this post: Sustainability is Hot! Are you? What does it mean to have a Sustainable Brand and/or be a green company? Do today’s businesses, some of whom are rushing to be labeled green, get it? Is authenticity key or can a company use marketing to get consumers to see they are... [read more]

Green Links - 7/20/08

July 20, 2008 by Mario Vellandi
with 83 views
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. . . Sustainability Officers Working with Marketing Leaders - Sometimes sustainability leadership comes as an additional role for a marketing leader. But increasingly this position is being filled with qualified individuals from a technical background. This AdAge article discusses how these two roles can work together to properly... [read more]

Progress Report of GE's Ecomagination Eco-Products Portfolio

June 11, 2008 by DaveSattler
with 30 views
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                                                 Back in March of this year we identified GE as a leader in the Green Business Movement. Based on... [read more]

10 Signs of Greenwashing

June 9, 2008 by Mario Vellandi
with 116 views
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Cokes Definition of "Sustainability"

February 28, 2008 by DaveSattler
with 153 views
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It didn’t start out as a focus on green. It started out as a health-and-wellness push ( what CPG company DIDN’T do a health-and-wellness push last year?) that morphed into some kind of “sustainable well-being”. Coke is hoping to S - T - R - E - T - C - H the meaning of "sustainability" into something that is less about being green and... [read more]

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