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baby boomers

Baby Boomers: Essential to Your Startup?

January 1, 2013 by Gust Blog

The buzz from startup executives, especially high-tech ones, has long been that startups are no place for Baby-Boomers (1946-1964) – you must have the high energy and crazy determination to work 20-hour days to succeed. Only the under-35 age group need apply. But times have changed and Boomers might help to grow your business by taking advantage of some key roles...[read more]

What sells better — the future or the past?

February 15, 2011 by Drew McLellan

Is this the future or the past? Here’s what I am pondering today.  In terms of connecting with a consumer’s emotions, what works better — pointing to the future or the past? I’m 48 (albeit a 10 year old boy trapped in man’s body) which puts me a little behind the line in terms of baby boomers and a little ahead of the curve for Gen...[read more]

The 2009 Recession Will Produce the Largest Wave of Entrepreneurship

March 15, 2009 by Tac Anderson

This isn’t a recession, it’s a Revolution! I am proud to say that my generation; Generation X has been the largest entrepreneurial generation ever. That’s all about to change. In preparing for my IgniteBoise presentation my friend Steve Nipper sent this great NYT article over to me: Tired of Looking for Work, Some Create Their Own -...[read more]

Are You Worried?

March 6, 2008 by Heather Kim

Should You Fear Change? Let's face it. Times are feeling a little scary with recession worries, gyrating stock markets and global instability. The trick is to not let your inner worrywart make you freeze. Here are some tips from Success Television's experts to help you break free of your mental and emotional ruts. Wisdom "Whatever is...[read more]

Baby Boomer Small Business Links

February 29, 2008 by Steve King

Hard to keep up with all the media on boomers and small business - and there are way too many to post on.  Here are some recent boomer articles I found interesting: Baby Boomer?  You may start a business in 2008 - syndicated article saying that according to AARP only 20% of baby boomers are planning to a traditional retirement...[read more]

Boomers Face Bleak Retirement

January 18, 2008 by Rick Telberg

CPAs see a generation with underfunded plans. by Rick Telberg At Large Not since the advent of the pill have so many Baby Boomers been caught with their pants down. So say the vast majority of CPAs (albeit in other words) who see their clients as woefully unprepared for the financial rigors of retirement. By “vast,” I mean [...]Link to...[read more]