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10 Steps to Boost Your Webinar Registration and Attendance

January 26, 2012 by Katie Reynolds
with 113 views
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Have you used webinars lately to nurture your audience? They’re a great tool to engage an audience with your content and your brand – if you can get people to register and attend. It can be difficult to get very busy people to open an email and commit themselves to an hour-long webinar. [read more]

Branding: Who Are You Exactly?

November 20, 2011 by Marco Giunta
with 92 views
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When a customer is reaching for an item on a shelf, typically they are reaching for what they are familiar and comfortable with – the brand that they can readily understand. They think they know the basic attitude of the company based on what’s presented to them. When you present a new product or service to a market of any kind, you... [read more]

If You Look Just Like Your Competition, You are Hard to Find

July 21, 2011 by Drew McLellan
with 85 views
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The Microsoft Windows store at Mall of America looks exactly like an Apple store, complete with genius bar...except there are no Apple products. The visitor feels somehow cheated. How not to copycat with your brand. [read more]

Bright Lights Project: Unilever

April 14, 2011 by Jonathan Salem Baskin
with 232 views
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You're probably familiar with a number of Unilever's various consumer products brands, from food names like Hellmann's mayonnaise, Lipton tea, and Slim-Fast diet drinks, to its major presence in personal care (Dove, Axe, Pond's). It's kinda like Procter & Gamble only it grew up in Europe and built its empire on an aggregation of... [read more]

Guest Post: Put the web to WORK

April 7, 2011 by Rajeev Malik
with 65 views
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This post is by Cornell Green, Your Open Source CIO,  guest blogger for KikScore. Visit him at http://opensourcecio.blogspot.comIn a down economy, Small Businesses need to exploit every possible advantage available to them. An often overlook and underutilized Small Business asset is the good ol’ company... [read more]

Taking your .COmpany from small to big with a .CO domain

May 13, 2010 by Shashi Bellamkonda
with 418 views
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Building a business from the ground up takes hard work and the passion to see your vision turn into reality. Many of us aspire to be entrepreneurs one day and many of you reading this may be just starting out or veterans at this already. What you all can agree on is that in order to take a company from small to big a critical... [read more]

Customer Experience: The bar is set pretty low

April 16, 2010 by Drew McLellan
with 168 views
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Image by Thomas Hawk via Flickr In marketing, we talk a lot about being remarkable.  We want to delight our customers.  We want to create moments that they can't help talking about.  In short -- we want to stand above our competition in a way that we become the brand of choice. I'm here to tell you -- we don't have to be... [read more]

Secrets of the biggest selling launch ever- it's not just about iPad

April 9, 2010 by Seth Godin
with 165 views
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Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their tactics reserved for giant consumer fads? I don't think so. In fact, they work even better for smaller gigs and more... [read more]

How Unique Is Your Business?

March 1, 2010 by Tushar Mathur
with 168 views
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All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have had to become jack of all trades in order to succeed and... [read more]

How do you evaluate your brand?

February 16, 2010 by Drew McLellan
with 235 views
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At McLellan Marketing Group, we live and breathe branding.  We believe that branding is the cornerstone to a small business' success or lack thereof.  You either brand yourself or you become a commodity.  And a commodity has to complete on price. If you want my views on why branding matters...check out these posts:... [read more]

Cup of Joe: Strategize With Pretty Pictures!

January 30, 2010 by Andy Beal
with 130 views
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So the other day, I was talking to a client about a new project they want to begin in the next couple of months. From their mindset this project is going to be huge and may redefine their organization in the coming years. As part of this new project they want a sophisticated web presence. They read off a list of different social... [read more]

Does Popularity = Social?

January 4, 2010 by Andy Beal
with 219 views
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The founders of Infegy have used their Social Radar, a social analytics and research platform, to take a look at brands in 2009. They call their report the Top 50 Social Brands of 2009—but I’m not convinced. On their blog, Infegy says the Social Radar analyze[d] millions of blog posts, news feeds, forums, social networks and Twitter... [read more]

If I Can’t Find You Online, Do You Exist?

January 3, 2010 by Debra Murphy
with 232 views
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Before we plan our marketing activities for the new year, we have one more review  – do you and your business exist online? As a small business owner, how you are perceived when people search and find your information will determine whether they contact you about your products and services. So as hard as it may be to know the... [read more]

Do Companies Have Control Over Their Brands?

January 3, 2010 by Jacob Morgan
with 277 views
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When companies say that they are scared to get involved in social media because they don’t want to lose control of their brand what’s the most common response that we usually end up hearing?  “You’ve never had control of your brand.”  That statement is for lack of a better word bullshit.  If companies never had control of... [read more]

Apple Envy

November 19, 2009 by Jonathan Salem Baskin
with 134 views
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'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of strategic marketing insight, or fishbowl-like confusion of message over meaning.First came Microsoft's "I'm a PC" campaigns, with its snippets of slice-of-life everyday people declaring their stereotypical lifestyles, and... [read more]

Seeing the Trees in the Social Media Forest

November 19, 2009 by Gavin Heaton
with 195 views
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With each passing day there are more and more case studies, examples and justifications for brands to use social media. There are best practices emerging (or easily found with a Google search), thousands of “how to” blog posts explaining every aspect of social media (or perhaps the same aspect repeated 1000 times) and agencies devoted... [read more]

An Opportunity To Chase Business

November 12, 2009 by Jonathan Salem Baskin
with 143 views
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JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity."We have invested in new systems, aggressively grown our capacity and are now looking to increase our sales force," said its head of home lending in a... [read more]

Forget About Harley and Apple

November 5, 2009 by Jonathan Salem Baskin
with 95 views
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Have you noticed that most conversations about branding inevitably include references to Harley-Davidson and Apple? Sprinkle in mentions of Coke, Facebook, and Zappos, and you get the context of every agency pitch for more spending on brand engagement, loyalty, or whatever else these examples might suggest.I suggest you ban these... [read more]

Ford Keeps A Secret

October 22, 2009 by Jonathan Salem Baskin
with 109 views
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Ford's latest spots for its Lincoln MKS and EcoBoost engine continues the company's steadfast commitment to advertising that ensures nobody understands what it's selling. It's not only that I don't like the campaign, but I honestly don't understand it.The Lincoln MKS sorta kinda looks like most other sedans, perhaps even luxuriously so... [read more]

Your Room Isn't Ready Yet

October 11, 2009 by Jonathan Salem Baskin
with 122 views
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Sheraton is giving away free nights in dozens of its locations as part of a campaign to promote the $6 billion it has spent on renovations. It's a missed opportunity to do more for its brand and business.Staying at a Sheraton has always been a hit-or-miss proposition. I don't know if the differences in facilities are due to uneven... [read more]

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