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Did You See That?

April 25, 2012 by Holly Green

We think we see a lot more of the world around us than we actually do. That’s just one of six illusions that profoundly influence our ability to lead organizations.[read more]

Making Business Decisions Through Data

November 23, 2011 by David Armano

What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have. The social-digital sphere as it turns out is full of data. Some of it is conversational data, some of it is search related, but all of it leaves a digital trail of clues for us to follow, only it’s up to us to decipher those clues. (hint, Facebook loves your data.)[read more]

Does Data Quality Matter in Social Media?

July 31, 2011 by Michele Goetz

Data driven marketing is reliant on high quality data, but with the introduction of social media and its pervasiveness in the marketing tool kit, it is easier to engage with your market without having to have correct emails, addresses, or profiles. It begs the question, does data quality matter anymore for marketing in a Web 2.0 world?[read more]

Decision Management, Big Data and McKinsey

May 14, 2011 by JamesTaylor

McKinsey just published a new study “Big Data: the next frontier for innovation, competition and productivity” that is definitely worth reading. With lots of detail – it runs to more than 150 pages – it discusses why there is so much more data, what that means and how this data can be used, how it impacts some key industries and much...[read more]

Your Data IS Your Business

March 25, 2011 by Rajeev Malik

This post is by guest blogger Cornell Green, Your Open Source CIO Even if your firm or organization doesn’t “do computers” by trade, computers are probably more important than you realize to your Small Business. A lot of key information that was once kept in metal filing cabinets and on cardboard Rolodex...[read more]

The Growing Role of Analytics in College Basketball

March 25, 2011 by Steve King

Meteorologist Becomes a Go-To Guy from the New York Times covers a free college basketball statistics website used by many college coaches.  The site and the analytics were developed by a Utah based meteorologist as a hobby a few years ago.  Using data in sports is not new.  Sabermetrics, the study of baseball statistics,...[read more]

Why Is Good Business Information So Scarce?

March 2, 2011 by Greg Gentschev

I recently came across this O’Reilly post about CrunchBase, the open database of information on startup companies, asking whether CrunchBase will remain free in the long term.  While the post itself is interesting, the part that puzzles me is why there is so little business-oriented information freely available out there....[read more]

Data and Dating

February 14, 2010 by Steve King

Given the massive growth in traffic to online dating sites and it's Valentine's Day, it's not surprising that the New York Times has multiple articles on dating this weekend. What is interesting is several of the articles focus on the growing role of data and analytics in the online dating process.  Looking for a Date? A Site...[read more]

Marketing Mismatch on Data Needs

March 15, 2009 by Ardath Albee

Over coffee this morning, I was reading the article From Data to Dollars in the Spring 2009 issue of 1to1 Magazine and saw a disconnect in thinking that made me scratch my head. On the page was a chart in answer to the question: What Customer Data Would You Like to Collect That You Don't Now? Psychographic - 11%...[read more]