trust posts, articles, and infographics

Social Trust Factor: 10 Tips to Establish Credibility

November 6, 2011 by Pam Moore
with 239 views

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the... [read more]

Trust is the Gatekeeper of Knowledge

April 6, 2010 by Tac Anderson
with 223 views

A manager once told me, “I don’t want to capture what [my employees] know, I want to know how they came up with the solutions to the problems.” We were talking about implementing some early Enterprise 2.0 solutions. The technical solutions aren’t the only hurdle we face today. It turned out that many employees don’t trust... [read more]

April Fools: Can Small Business People Be Thought Leaders? Sea Sickness & Evil Phil

April 1, 2010 by Peter Auditore
with 215 views

Sounds strange? Well it’s not a fantasy and in fact small business people are now leveraging the social media landscape to get closer to their customers, and in some cases using social media sites such as Facebook to establish their thought leadership. Take the example of the Sunbanque tanning salon on Facebook, that I profiled... [read more]

Meet Commitments. Build Trust. Say No.

February 4, 2010 by Steve Roesler
with 199 views

Who do you trust? Probably those who you determine are reliable. So, those who don't keep their promises quickly lose the trust of their friends and colleagues. Before you commit to a new project or obligation, be sure you can fulfill it. If you really aren't certain, then say so. It's better to simply disappoint someone now than... [read more]

Nobody Knows Whats Going On

December 9, 2009 by Jonathan Salem Baskin
with 85 views

[NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010.]Ever get the feeling that you're living and working in a fishbowl? All of the experts you rely on live in the same bowl. That means... [read more]

Trust, customer service and customers you do not want any more

November 23, 2009 by Kate Carruthers
with 273 views

I’ve been thinking about my recent American Express experience – outlined in AMEX discovers new depths to customer service. It is clear to me that companies have the right to choose which customers they deal with. But it seems that how they remove those customers from the books is the critical thing for brand and customer experience. I... [read more]

SNCR Research Reveals Social Media’s Impact on Business and Decision Making

November 18, 2009 by Don Bulmer
with 163 views

The results are in! I am thrilled to share key findings from research that Vanessa DiMauro and I conducted over the summer called The New Symbiosis of Professional Networks. The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR). As introduced in a... [read more]

Getting Beat Up By Overseas Companies?

October 20, 2009 by Rob Levin
with 132 views

I just got a (spam) email from a company that is located in China (at least that is what they said) for photo and video editing services. When I received the email, I was a little intrigued and thought "maybe this is a good way to save money." I guess that is what they hoped; but, I deleted the email anyway. Sure, we pay more... [read more]

Co-Creating Know, Like and Trust

October 7, 2009 by John Jantsch
with 190 views

This content from: Duct Tape Marketing I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan to deliver. For the past 10 years or so I’ve been using this definition of marketing – Marketing is – getting someone who has a need to know, like, and trust you. With each... [read more]

September 2009 Carnival of Trust: Nine ways of looking at trust

September 14, 2009 by jmcaddell
with 130 views

This post is part of Charles Green’s Carnival of Trust, a monthly review of blog entries discussing elements of trust in relationships among people and companies. Thanks to Charlie for inviting me to host this month’s Carnival. What is trust? Or, more directly, what are the conditions for trust to be present, between a customer and a... [read more]

The Truth About Trust in Business

September 7, 2009 by Ardath Albee
with 273 views

With social media and digital marketing come the challenge of creating trust without the usual face-to-face interactions. Trust is one of those words that business people bandy around like it just happens. The adage of "People buy from people they know and trust" is one used a lot to try and point out that companies need to humanize... [read more]

If trust is a currency how do you avoid bankruptcy?

September 3, 2009 by Kate Carruthers
with 157 views

There has been a lot of talk in the social media and web 2.0 world about trust as the base currency of this new world (e.g. Trust Economies: Investigation into the New ROI of the Web). But where there is a currency there is also the possibility of bankruptcy. The notion of social capital is not a new one. But it has taken on increased... [read more]

You are a trust agent

August 17, 2009 by Becky McCray
with 283 views

Trust is a big part of small business, maybe even more so in a small town. Part of your role as a small business person is to be the trusted source, whether you are the source of a product, a service, or information. But have you given any thought to it? How do you improve yourself in this role? Our friends Chris Brogan and Julien... [read more]

Influencer programs and building public trust in your startup

August 12, 2009 by BarbaraFrench
with 102 views

Influencer programs can be a lever for building and sustaining trust. How well this works depends largely on how we enable influencers to build and convey trust in our brands. This is especially true given the global economic climate.We know that influencers are trusted advisors. The question is, how are we enabling them to develop and... [read more]

It's Not About Influence - It's About Trust

August 6, 2009 by Gavin Heaton
with 195 views

If you are involved in creating digital strategy or working with social media from a professional point of view, you are bound to hear the word “influence” bandied about. Maybe you have been asked to work up an influencer outreach program for a new product. Perhaps you are thinking about commissioning an influencer engagement strategy... [read more]

How I Got Swindled

August 6, 2009 by Tim Berry
with 173 views

He hooked me easily. On the phone. He had a believable story, how he’d partnered with my company’s main competitor for strategic business alliances, but that person screwed him, took the deals but didn’t pay him. He knew the market segment we were in, he knew that competitor, and he dropped a lot of very convincing names. Decision... [read more]

The Economy of Trust

August 3, 2009 by Danny Brown
with 115 views

This is part one of an ongoing series looking at trust, ethics, openness and more as emerging media becomes more widespread in use for individuals and businesses. Trust is a hot topic at the minute. David Spinks asks whether social media has enforced corporate trust and honesty; Chris Brogan and Julien Smith release their Trust Agents... [read more]

Lessons in Social Media from Super Mario

July 29, 2009 by Danny Brown
with 221 views

If you were asked who the power players are in social media, what names would spring to mind? Chris Brogan? Robert Scoble? Gary Vaynerchuk? Brian Solis? How about Super Mario? Yes, that Super Mario. The Italian plumber dreamed up by Shigeru Miyamoto and who would go on to become one of the most iconic video game characters of all time,... [read more]

True Lies

July 24, 2009 by Jonathan Salem Baskin
with 103 views

A recent Nielsen study revealed that people most trust what their friends say about stuff, and that they trust generic online consumer opinions as much as they do branded communications.I think this has more to do with the contextual reality of the expectations than it does with any inherent trustworthiness in a particular... [read more]

Only 33% of Us Trust Our “Online” Friends; Barely More Than Trust in Banner Ads!

July 13, 2009 by Andy Beal
with 427 views

It seems like a new report on social media marketing is released weekly. Today, we see a new report from Razorfish – which surely must help with its attempts to find a knight in shining armor. Aside from Razorfish’s creation of a new Social Influence Marketing (SIM) Score – which measures the reach and sentiment of your brand in social... [read more]