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The Quality Most Valued in Leaders is Strategy Execution

July 28, 2011 by Skip Reardon
with 103 views
0

A survey by Hay Group showed that leaders are valued for their ability to execute on strategy. [read more]

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Do You Have a Back-up Plan?

April 22, 2011 by Andrew Hunt
with 322 views
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Great entrepreneurs and business executives live their life with no plan B. Great achievement often happens when our backs are against the wall. Pressure can actually enhance your performance. When you have to meet payroll, or are scared to death that the check you cut for those desperately needed supplies will bounce, you know pressure. When this heat is on, you find ways to make things happen. [read more]

Asked About Your Business? Better Get a Good “Story”

April 1, 2011 by Rajeev Malik
with 68 views
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What’s your company’s story?  As we’ve been talking to partners, investors and media people, that seems to be a favorite question.  At first, the question comes across as a bit offensive.  I mean if I’m at a party and someone I’m introduced to starts off the conversation with “what’s your story”, I’d start thinking of... [read more]

5 Ways You Can Still Lose a Sale After You’ve Been Selected

February 23, 2011 by Bob Apollo
with 165 views
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As any of you who have ever carried a quota know only too well, getting to the apparent end of a long sales cycle and being told that you have been selected is no guarantee that you are going to walk away with an order - now, or at any time in the future. Now, of course, it’s not beyond the realms of possibility that the prospect has... [read more]

The Buzz Discount

February 7, 2011 by Jonathan Salem Baskin
with 211 views
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When did it become marketing orthodoxy that commanding more time and attention from consumers is good for brands?If you think about it, the idea runs contrary to history, both distant and immediate. Here in America, talking about commerce was considered in poor taste up to the Jacksonian market revolution of the 1830s. Selling was... [read more]

The Top Ten Ways To Grow Your Business

February 2, 2011 by Sandy Graham
with 766 views
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Following startup, many small businesses are so concentrated on daily business operations that they do not, or cannot, take the time to actively focus on business growth.  While others are focused on growth but do not have a strategic plan to achieve it. The Top Ten Ways to Grow Your Business is provided to help your small... [read more]

Sales and Marketing Strategy: Shout it from the rooftops?

May 21, 2010 by Barney Austen
with 392 views
2

Marketing and sales, the key functions of any business to generate the revenues to keep you in operation. But when is the right time to start marketing and sales activity when you are a start-up business?   This question needs a bit of thought. When you are ready is the right answer, but what on earth does that actually mean? Are... [read more]

Do you have a media channel strategy? (You should.)

May 2, 2010 by Seth Godin
with 272 views
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Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines. Newspapers, not so much. The media you chose to spread your message mattered. In fact, it could change... [read more]

Are Your Social Media Efforts Doomed to Fail? – by Jen Fong

February 25, 2010 by Brett Duncan
with 415 views
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Brett’s note: this guest post is by none other than the great Jen Fong. If you’re into social media, you need to be following Jen. If you’re in the direct sales industry, you need to be following her. If you do both, like many of you do, you are obligated to check her out immediately. Jen and I got to meet at the DSA Internet Marketing... [read more]

Brain Exercise: The Top 10 TED Talks

February 21, 2010 by Dan McCarthy
with 1,356 views
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Do you ever just take the time to learn about something that may have nothing to do with your immediate job or personal life? I never used to. I’ve never been a learner for the sake of learning. I naturally want to gravitate towards what’s “practical” and highly relevant. If you’re like that too, you may be missing out. Some of... [read more]

The Story of a Smart Dealmaker

January 1, 2010 by Robin Elliott
with 197 views
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Shane was a clever business strategist and Joint Venture Broker from whom I was privileged to learn a very important lesson. I’ll tell you the story, and you can draw your own conclusions. Strategizing the Target Shane heard about an entrepreneur who could help him move a large amount of products. This entrepreneur (I’ll call him... [read more]

Strategy Execution - The Un-Idea

August 24, 2009 by Skip Reardon
with 171 views
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In 2005, Rosabeth Moss Kanter wrote a short - but profound - piece about execution for strategy & business magazine entitled Execution: The Un-Idea. Below are excerpts from the article:"Twenty-five years ago, management meant control. Managers put in controls, handed workers specifications, and established formal structures that... [read more]

When tactics drown out strategy

August 7, 2009 by Seth Godin
with 137 views
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New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don't need as much approval and support to launch them.As a result, marketers are like kids at Rita's candy shoppe, gazing at all the pretty opportunities.Most of us are afraid of strategy, because we don't feel... [read more]

The Difference Between a Social Media Strategy and a Social Media Campaign

July 21, 2009 by Jacob Morgan
with 264 views
5

When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they the same thing? Hopefully you said no. The two are definitely not the same thing. The terms social media campaign and social media strategy have been used interchangeably quite a bit so I wanted to clarify what the... [read more]

More Behaviour Less Measurement

July 3, 2009 by Gavin Heaton
with 152 views
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New strategies require new measurement – or so says Helge Tenno. In this fantastic presentation, Helge suggests that when it comes to the social web, we are using the “destination web” as a basis for measurement – and we are, therefore, using an outdated system to measure the efficacy of emergent networks of value. And I tend to agree.... [read more]

Why You Should Always Be True to Your Brand

June 18, 2009 by Eric Tsai
with 156 views
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Recently I’ve had great conversations with other brand strategists about the changing landscape in brand building. There is no doubt that social media is having a profound impact on brands in all fronts of marketing, advertising, PR, and networking. The core value of social branding is about fostering the “trusted” relationship from... [read more]

Creativity Comes from Constraint

April 10, 2009 by Jeff Nolan
with 132 views
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This is a great quote. Biz Stone likes to think small. “Creativity,” he says, “comes from constraint.”[From What is Biz Stone doing?] Great because it is true. Companies with excessive resources rarely deliver the return on new product creation that companies constrained by cash do. When you don’t have anything to waste you tend... [read more]

Marketing Strategy in a Social World

March 24, 2009 by RajIyer
with 105 views
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Let’s face it, we all use some kind of social network and feel connected with rest of the community. Are we indeed connected and benefiting from the social world? And if we are not, how should companies build their marketing strategies that will facilitate and result in true social experience? We must understand that following someone... [read more]

Anatomy of a Web 2.0 Marketing Strategy

March 19, 2009 by Margot Heiligman
with 225 views
1

With lofty objectives, a multi-execution approach to Web 2.0 marketing is essential. The leitmotif throughout the Web 2.0 marketing strategy I'll describe is: business influence, thought leadership, and trust-building content & engagements. In our case, we had a mandate to: - Drive brand recognition in our market segment - Establish... [read more]

How Do BI Vendor Product Roadmaps Impact Customer CAPEX Budgets for Software Implementations?

March 8, 2009 by Fermin Iduate
with 82 views
0

First off it’s basically a 3 player battleground, Oracle and SAP, with IBM playing catch-up. Microsoft is on the sidelines nervously awaiting their turn to play, but way behind from a “big-business” gaming standpoint. I don't agree with some market opinions that SAP has fallen behind in terms of having an “Integrated” set of solutions.... [read more]

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