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seo

What is a 'Backlink' -- and Why is it Important for SEO?

March 19, 2012 by Kay Singh
with 88 views
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According to Wikipedia Backlinks, also known as inbound links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a domain (web page or website) from another external website or domain.The process of obtaining incoming links to your website is called link building or back-linking.... [read more]

Search + Social = Authority x Influence

March 24, 2011 by David Armano
with 87 views
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Search Is Information BasedThere are two primary ways a digital participant finds content across the digital cloverleaf (paid, owned, earned, social properties). One scenario is to initiate a search using a popular search engine such as Google. Most recently Google has tweaked their algorithm to reward authority and quality of content... [read more]

Is Search-Driven Entrepreneurship Obsolete?

March 17, 2011 by Tim Berry
with 11 views
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Remember that dream we all had together, not so long ago, where a well-thought-out startup with a good understanding of the Web could grow on merit alone? Isn’t that sort of what Google did? And many others? I fear that’s not happening anymore. For a good, short summary of the SEO problem, from a brilliant software entrepreneur, watch... [read more]

On Content, Do You Want Quality or Quantity?

March 2, 2011 by Tim Berry
with 576 views
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Do you know the expression “from your lips to God’s ears?” It means “I hope God hears what you just said, because I want it to be true.” I say let’s tell Carol Tice “from your keyboard to God’s eyes” for her Why Content is No Longer King post last week on her Make a Living Writing blog. I hope this is true. She says a pendulum has swung... [read more]

Is Google a vampire sucking the blood out of media and the web?

May 7, 2010 by Ross Dawson
with 245 views
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Here is a nice video of the highly-respected Danny Sullivan of SearchEngineLand speaking at Web 2.0 Expo SF about how Google plays fair and less fair, giving a balanced view of the accusations of vampirism from media tycoons such as Mark Cuban and Wall Street Journal publisher Les Hinton. The video is well worth watching. Each of... [read more]

Best WordPress Tips and Tools of 2009

April 29, 2010 by Tom Pick
with 712 views
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Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Find the answers to these questions and more... [read more]

Cup of Joe: 9 Steps To Go From Newbie To Guru

March 6, 2010 by Andy Beal
with 247 views
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  So you want to be a famous SEO? You want to be a Social Media guru? Want to rock the socks off of affiliate marketers? Awesome! Want a little tip on how to start?? Don’t start blogging! So you might be thinking What? Don’t blog? Are you crazy? (I am not sure) But, here’s the truth. Almost every “famous” or well respected... [read more]

5 Stellar Articles on SEO Basics

February 26, 2010 by Brett Duncan
with 228 views
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Search Engine Optimization is a buzz phrase that we marketers love to wax poetic about. But the chasm between the goods and the greats of SEO is a huge one. At one time, I thought becoming a search engine marketing expert was just the path for me. Then I realized that all most of us need to do is understand the basics, and then focus... [read more]

Cup of Joe: Bonnie Raitt Knows the Secret to Social Media Marketing

February 20, 2010 by Andy Beal
with 147 views
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The other day I was on Twitter and saw a tweet that really summed up social media marketing. OK, so I know that James is talking more about SEO here, but truthfully, giving your audience something to talk about is at the heart of social media marketing. Bonnie Raitt knew this secret in 1991–way before our modern conception of... [read more]

Why would anyone want to be your best customer? Three reasons, and you need to address all three….

February 19, 2010 by MarcSokol
with 267 views
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Image by Getty Images via Daylife Outbound and inbound marketing is all about providing pollen to attract the bees. “Over here! My flower is the best!” But if I’m the bee I want to get as much of the good stuff as I can and in the most efficient way and then head back to the nest. You can almost hear Jerry Seinfeld... [read more]

Study Reveals Google, Yahoo & Bing Users Perceive Your Brand Differently

February 15, 2010 by Andy Beal
with 196 views
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Previous blind-test studies have shown that results across different search engines are pretty much considered equal–once you remove the logo from such results. Now, a new study from Wunderman, BrandAsset® Consulting, ZAAZ and Compete goes one step further and demonstrates how the search engine used, influences the perception of... [read more]

Best of 2009 (So Far): SEO Guidance, Part 4

December 29, 2009 by Tom Pick
with 233 views
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Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and... [read more]

Best of 2009 (So Far): Blogging for Business, Part 2

December 22, 2009 by Tom Pick
with 222 views
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How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging so far this year. 7... [read more]

Anatomy of a bad search result

December 19, 2009 by Chris Dixon
with 401 views
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In a post last week, Paul Kedrosky noted his frustration when looking for a new dishwasher using Google. I thought it might be interesting to do some forensics to see which sites rank highly and why. Paul started by querying Google with the phrase dishwasher reviews: Pretty much every link on this page has an interesting story to... [read more]

Best of 2009 (So Far): SEO Guidance, Part 3

December 17, 2009 by Tom Pick
with 323 views
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How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Find the... [read more]

#30: Here's a thought...

December 12, 2009 by BrianRoger
with 211 views
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An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets: That damned sauce At the end of the day, no one outside of search engine company employees know the secret sauce. The beauty of SEO is that it’s open to interpretation. There are a number of different theories about what’s effective... [read more]

How to Use Social Media to Leverage the Power of Google

December 12, 2009 by Tom Pick
with 257 views
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Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. These range from website backlinks to the actual words on a particular page and whether a... [read more]

SEO Success Story: Getting More Organic Traffic By Addressing the Fundamentals

December 10, 2009 by Mark Faggiano
with 177 views
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Here’s a quick client success story in-the-making that I think is worth sharing with you: the Pacific Life Holiday Bowl is a client of ours. For you non-sports fans out there, the Holiday Bowl is one of the post-season bowl games held annually in college football (aside: it’s one of the best bowls year in and year out). We’ve had the... [read more]

In SEO, There’s No Such Thing As A Guarantee

December 3, 2009 by Mark Faggiano
with 317 views
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I got an email today that I wanted to share with you loyal readers. The title was 1st Page Results Guaranteed. Now I never ever read emails that are obvious spam. Even though I knew the contents of this one would be garbage, I couldn’t resist. Here’s what it said: “Do you wish you could increase your online leads? Getting a GUARANTEED... [read more]

Some thoughts on SEO

December 2, 2009 by Chris Dixon
with 144 views
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“SEO” (Search Engine Optimization) is a term widely used to mean “getting users to your site via organic search traffic.” I don’t like the term at all. For one thing, it’s been frequently associated with illicit techniques like link trading and search engine spamming. It is also associated with consultants who don’t do much beyond very... [read more]

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