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mobile applications

Inside the Mobile Tornado

October 4, 2011 by Vipool Prajapati

Geoffery Moore wrote two excellent books - (Crossing the Chasm) and (Inside the Tornado) which revolutionzed how marketing was done especially for high tech company. I tried to map his findings to the mobile revolution we are in the midst of. Are we in the chasm? Or have we crossed it and are we inside the mobile tornado?[read more]

Mobile App Competition: Startups vs Big Guys

August 10, 2011 by Albert Wenger

Facebook recently released Messenger as a separate mobile app. Google+ launched with multiple separate mobile apps (Google+, Huddle, Places). What’s going on here? We are seeing the results of limited screen real estate combined with effective notification systems and a fully logged in user on mobile.[read more]