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Consumers and Creators: The Rise of the Little Star

August 9, 2011 by Seth Godin
with 28 views
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What does the world look like when we get to the next zero? [read more]

The Empire (Mass Media) Strikes Back

April 7, 2011 by Steve King
with 180 views
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The Demise of Social Media and the Rise of Mass Media from Tom Foremski at Silicon Valley Watcher suggests that mass media is dominating online media output.  Key quote: "I see a world of mass media where a few large media brands still control most of the media output and thus the conversation around the topics that they choose."... [read more]

Corporate Sites and the Explosion of Small Business Media

February 24, 2011 by Steve King
with 667 views
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One of the more interesting trends we've been following over the last few years is the rapid growth of small business media coverage.  The main reason for the jump in coverage is the growing popularity of small business, which is leading to a growing audience for small business content.  The Internet and new... [read more]

Google’s YouTube Symphony Challenges Old World Dinosaurs: Where is Silicon Valley Now?

April 22, 2009 by Peter Auditore
with 227 views
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Just last week Google and some of the world’s leading musician’s performed what could be the first global symphony orchestra concert at the Mecca of music, Carnegie Hall in NYC.  For the most part, critics were amazed at how this all came together last Wednesday night, April 15, 2009.  But some dinosaur-like music pundits of... [read more]

An Inevitable Evolution?

April 17, 2009 by Jonathan Salem Baskin
with 91 views
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It's sad to watch the newspaper dinosaurs thrash in the marketplace's tar pits, but the Boston Globe's latest branding campaign is destined to become fossilized before the gunk dries.The paper is all but extinct: its parent, the New York Times Co. (itself troubled), gave it one of those cut-off-your-legs-or-die threats when it demanded... [read more]

The high road and the low road

March 28, 2009 by Seth Godin
with 98 views
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Why spend $10,000 to do a photo shoot for a magazine? After all, all your profit is in the ads.Sometimes it seems like people who build websites and magazines that take the high road aren't paying any attention at all to conversion and revenue and manipulation.The low road of media ought to work. After all, it's filled with tricks... [read more]

Be Your Own Media - Hollywood Style

February 24, 2009 by Brian Critchfield
with 121 views
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We created the term “Be Your Own Media” when I was at BlueLine. We even hosted two well attended conferenced entitled “Be Your Own Media. But what does it mean?Simply put, it means that you no longer have to rely on traditional media to be the gatekeeper for your information. You no longer have to rely on “prayed” media to get your... [read more]

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