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Is Social Taking Malaysia Airlines to New Heights?

March 11, 2011 by Jacob Morgan
with 290 views
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 I was at the Eye for Travel conference last week when I learned about something really interesting that Malaysia Airlines is doing with Facebook and their booking engine through their new app, MHbuddy.  You can call this Social CRM or social media, it doesn’t matter, but what they are doing is definitely different for the... [read more]

The Hidden Value that is the Admin

March 17, 2009 by JimBenson
with 99 views
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One of the first pieces of advice my old boss Bart gave me was, “be on good terms with your client’s EA.” Bart knew that access and information all funneled through these very tight bottlenecks. A company’s org chart is about official flow of power – but has little insight for value. Bart was telling me that my client’s EA was... [read more]

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