Technology

The right tools are essential for the long-term success of a business. Whether you have just launched your business or are thinking of doing so in the future, these free tools and services can help you to improve your performance and increase your chances of success.[read more]

Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers. However, creating quality content regularly, takes valuable time and resources. It is thus important to do it correctly and get...[read more]

No doubt about it. Business owners and startups are piling into social media marketing like never before. But the most successful businesses don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts. BizBest has researched over 100 social marketing tools – including some that are brand new – and came up...[read more]

Now more than ever it is imperative for small businesses to prevent business customers from making fraudulent purchases.  No company wants to be defrauded, but the small business faced with a difficult economy has even less wiggle room than ever before.  One way to stop fraudulent purchases before they even happen is to verify...[read more]

If you run a business and still think of Google only for search and AdWords, you may be missing something that could help your business work smarter and cheaper. The search giant is really a softy when it comes to small business, and has been working to woo biz owners and startups into its Google Apps for Business bundle. It’s a bundle...[read more]

“Entrepreneurship can be learned.” This was the emphatic message told to the audience at last week’s TechStars Demo Day in Boston, a two and a half hour run of energetic pitches made by a select group of thirteen high potential startups to friends, family, and about 200 investors. TechStars is a startup accelerator with programs in...[read more]

Generating leads is one of the main objectives for any business website. Businesses use several strategies to boost conversion rates and obtain new customers via their website. The more leads you generate, the higher will the revenue and profits of your business. In this article, we take a look at ten effective ways you can use your...[read more]

Gamification is hot today especially in motivation and recognition. Everybody wants to play the “game” so to speak. The truth is, gamification has been part of the incentive and reward space since the very beginning – we just didn’t have cool word for it when we were doing it in the olden days. It’s proven that we humans love...[read more]

Maintaining your online presence for business is not difficult but it does require some effort on a regular basis, including time management. There are ways to simplify your approach so that your efforts will be optimized. I love this image of the astronomical clock of Prague in the Czech Republic. Installed in 1410, it is the only...[read more]

A good tagline is particularly important on business websites and offers several benefits. What a business does should become easily evident the moment visitors arrive at a website. A good slogan can help achieve this. A strong tagline also offers the perfect opportunity to highlight the unique value your business offers.[read more]

Are your tweets ready to take on a life of their own? Twitter retweets have been a part of Twitter for as long as most of us can remember. Retweeting offers us a simple way to share someone else’s content with our audience and provides a good resource for networking and measuring our own success. They can also serve as great...[read more]

Facebook recently tied up social ad-management software provider Buddy Media to study posting patterns on Facebook and identify the impact of posting habits on user engagement and popularity of posts. The study by Salesforce Buddy Media attempted to find several aspects of customer behaviour and engagement on posts made by businesses on...[read more]

Last  week, I shared what a content matrix is and explained its purpose in a content marketing program. This week, I will share how to develop a content matrix to support a buyer persona focused B2B content marketing strategy and use it as a tool to ensure that content creators are focused on producing content that will impact the...[read more]

    I have previously written about the Android platform's struggles in effectively monetizing apps. This is one reason why the developer community has traditionally launched apps on iOS first, before moving on to Google Play. However, recent data hints that this "monetization gap" may be shrinking thanks to in-app purchases...[read more]

LinkedIn company pages have seen a steady amount of development over time, but the most recent revamp rolled out in early October was perhaps the biggest shift since the pages debuted in December 2011. Pages now feature status updates, comments, likes, shares, followers and cover images – similar to pages on both Facebook and Google +....[read more]

Ask any successful small business owner or operator and many of them will say a key to their success is being more productive and efficient than everyone else. Businesses that are more agile and able to get more from their resources is more vital than ever in our highly competitive small business environment of today. With this in mind...[read more]

Websites are a very important tool for the success of a business online. There are some essential pages that every professional business website must have. Adding these essential pages to your website helps to build trust and credibility in your business and will ensure your website becomes an effective selling tool for your company. If...[read more]

Publishing content on popular document sharing sites is a very effective content marketing technique to promote your business. Traditionally, businesses and marketers have been using article directories to promote content. However recent updates to search engine algorithms,  have led to the loss of ranking and devaluation of many...[read more]

Many believe if "you can't link to it, it doesn't exist" when it comes to mindshare and thought leadership. Some times that's the case, and the jury is still out in many industry segments as it relates to customer behavior. For high-growth companies, social biz is essential but often competes with an under-funded marketing function. Outsourcing may be the key in some situations.[read more]

The rate of social growth and its implications for marketing can be terrifying for many companies. Digital and social murdered traditional push marketing, and spawned a new age of conversation, content marketing, and consumer empowerment. But the following stats should only frighten you if you’re not acting now to use them to your...[read more]