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Marketing Ideas

Robotic Email Campaigns Miss the Point

May 16, 2012 by Ardath Albee
with 8 views
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Lead nurturing is not about sending out emails on a regular schedule just because you can. Or just because you think that constant communication (regardless of relevance) will help you sell something. It won't. And it's evidence that marketers have missed the point. [read more]

Engaging Your Macro Metric As a True Measure of Success

May 12, 2012 by John Jantsch
with 26 views
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Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much. Are website visits, Facebook Likes, newsletter signups or even revenue the true measure of success for your business? Perhaps, but... [read more]

Incentive Leader Board – Or Leader BORED

May 11, 2012 by Paul Hebert
with 11 views
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Far and away the most valuable thing you all said you wanted to see was … Case Histories. Case histories about what works, and what doesn’t. And these two topics weren’t #1 and #2 by a small margin – but by a HUGE margin. [read more]

Channel Strategy for a early stage software company

May 9, 2012 by SubrayaMallya
with 24 views
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Channels have long been a staple of software sales. To meet the global and industry specific needs, software companies have relied on channels to reach the elusive customers. Here are the pros and cons of channel strategies. [read more]

We Don’t Need No Stinkin' Process

April 28, 2012 by John Jantsch
with 41 views
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I’ve spent the last decade or so preaching the gospel of systems thinking for marketing.I chose the word system as the cornerstone of the Duct Tape Marketing point of view because after working with small business owners for many years I found that they had no problem thinking about systems when it came to things like getting the... [read more]

Social Media is Not a Deserted Island

April 11, 2012 by Michael Cohn
with 43 views
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When you first establish your web presence for your business, it may seem like you are totally alone. Until you start interacting with other people, you may feel isolated. Your social media activities don’t only involve you. [read more]

Five Tips for Converging on Great Ideas

April 11, 2012 by Holly Green
with 37 views
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You have many good ideas to choose from, but how do you know which ones to implement? Here’s a technique for selecting the ideas that will let you SOAR with the best. [read more]

How to Conduct A Marketing Audit

April 11, 2012 by Bill Brelsford
with 114 views
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If asking a roomful of people for a definition of marketing results in a dozen different answers, asking the same group how to conduct a marketing audit is bound to be 2 or 3 times as frustrating. Here are just a few of the “marketing audit” variations I’ve heard recently: [read more]

Top 5 Free Social Media Monitoring Tools

April 7, 2012 by Kay Singh
with 1,573 views
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Social media is  a great way to engage with your audience and monitoring what they are talking about.  Social media marketing has become essential for any business or website owner today.However the distributed nature of social media can at times make it overwhelming to track and monitor conversations. Luckily, you can take... [read more]

18 (of the) Best Web Analytics Guides of 2011

April 4, 2012 by Tom Pick
with 90 views
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The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. [read more]

Hire or Outsource Your Marketing?

April 1, 2012 by Bill Brelsford
with 71 views
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  Sean Crafts at Mavenlink posted an interesting, infographic-style decision chart on his blog that he titled “Should You Hire or Contract Your Marketing Department?”  While many of the questions in the decision tree may not apply to small business marketing decisions (small business owners rarely start with budget) it... [read more]

30 Great Content Ideas for Your Website or Blog

March 31, 2012 by Kay Singh
with 244 views
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Content is the most important real estate on a website. It is even more important on blogs. Publishing new content frequently is essential to run a successful..."; // ]]> Content is the most important real estate on a website. It is even more important on blogs. Publishing new content frequently is essential to run a successful blog... [read more]

Finding Your Passata -The Story of Products Made by People

March 23, 2012 by Gavin Heaton
with 29 views
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If your product is made by people, you have another way of engaging your audience. People to people: P2P [read more]

Two Lenses on the Facebook Timeline Change: Strategy & Tactics

March 23, 2012 by Sam Decker
with 26 views
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There are a ton of articles out there that summarize the new Facebook Timeline changes.  This is not one of those articles. Instead, I’m going to cover what those changes actually mean strategically and tactically for your Facebook presence. The new layoutScreenshot from Florence + the Machine's redesigned PageProbably the most... [read more]

5 Social Media Tools I Use Every Day

March 22, 2012 by Gavin Heaton
with 81 views
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Just when I think that the world of social media has settled down – that I understand the linkages, measurements, approaches and benefits – something new comes along to upset my apple cart. [read more]

Outside the Box and Ahead of the Curve

March 21, 2012 by Rick Schwartz
with 22 views
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One of my favorite sketches from SNL’s  Wayne’s World  was when the guest star (memory eludes me) was a cool kid who was on Wayne’s show to announce what the new, cool word would be for the upcoming school year. That not only struck me as funny, it brought back memories of my own school days when it was very important to use... [read more]

Marketing for Small Businesses on YouTube

March 19, 2012 by Small Biz Bee
with 79 views
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All small businesses these days require a web presence if they are going to get by on on anything but walk-in clients and still, internet presence is a vital source of proof of the business authenticity. Those who want to broaden their companies online also know that video clips of any sort are usually an advantage for websites. [read more]

3 Essential Social Media Optimization Tips for SMEs

March 16, 2012 by Small Biz Bee
with 97 views
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Utilising Social Media to promote your company can be a very effective way to increase its visibility and market the goods and services that it has to offer to millions of potential customers. [read more]

Why B2B Marketers Need to Stop Claiming That Their Solution is Better

March 15, 2012 by Bob Apollo
with 89 views
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   “Our Solution is Better”. It’s a claim made by many B2B technology marketers, based on a perceived feature set advantage. Maybe their offering has a faster processor, uses the latest chipset, or has more memory, or greater functionality. Similar claims are made about software. But any advantages are inevitably going to... [read more]

Why Social Search Is Rotting Our Brain

March 14, 2012 by John Jantsch
with 90 views
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One of the things that I both loved and hated about the early days of search was that you would inadvertently stumble on to things you didn’t intend to find. [read more]

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