Marketing Ideas

Facebook and Twitter both have a place in B2B marketing. The largest social network, Facebook will help your brand build a presence by way of promotions, events and client services. Similarly, Twitter allows for instant client feedback and real-time news. Both contribute to search optimization efforts.[read more]

Disruptive Technologies: Advances that will transform life, business and the global economy is a new, 154 page report from the strategy consulting firm McKinsey and Company. It covers 12 technologies the authors feel could: "... drive truly massive economic transformations and disruptions in the coming years."[read more]

Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide?[read more]

According to Professor Sean Wise, who claims to have worked with more than 15,000 entrepreneurs, no matter how great the idea and the opportunity, in the end it is only the execution that creates change and generates wealth.[read more]

Google offers many statistics that you can track, but you need to know what to look for to measure your campaign’s success.[read more]

According to marketing research firm Raab Associates, the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms.[read more]

Your colors, logo and business name portray your business image. Select the colors which accurately depict your public image, your product and your personality. Logos are refreshed over the decades to remain current with the times; rarely if ever, are your colors changed. Select wisely.[read more]

Our unconscious mind processes and filters long inputs by averaging them. Consequently, when a prospect or customer sees that long list of yours - they don't get the full force of that big long list. They average of all of its power.[read more]

Americans are a generous people. According to the Atlas of Giving they donated $370 billion to charities of various types in 2012. This is up 6.7% from the prior year and well about what is was a decade ago.[read more]

I’m about to say something that many marketing executives might not like, but most business leaders will understand when they think about it. Business to business marketing is not about how pretty your company looks, or even how great your brand is. It’s about the amount of revenue you help your company generate.[read more]

The age-old wisdom for public speaking is, “Tell them what you’re going to tell them, tell them, then tell them what you told them.” But we’re not talking about reinforcement; we’re talking about small goals. After all, it’s a fine line between repetitive and reinforcement. The key is setting high expectations for what you truly want to accomplish on stage.[read more]

There is a massive opportunity for you to promote your online business to this engaged digital audience – helping to increase your online business’ brand awareness, sales leads and, of course, revenue and profit.[read more]

Do you think you have control of your brand? If you answered yes, you might want to think again. That's one of the biggest status quo beliefs around.[read more]

The more generous you are with your ideas, and the more they spread, the more likely it is your perceived value goes up. If you're an up-and-coming band building an audience, then free, free, free. If you're busy doing free work because it's a good way to hide from the difficult job of getting paid for your work, then stop.[read more]

Reader Dan Johnson, from the Main Street Mall and Perkins Pizza Factory in Perkins, Oklahoma, asked about getting noticed when you're in the middle of the block. With a row of brick storefronts, it can be tough to stand out![read more]

Before QR codes, the only way for business owners to encourage customers to go to their website or print out their coupons was to provide a link. While links are easy to follow for customers already online, they are less likely to be used by those not at a computer.[read more]

Integrated media is one of the hot new buzzwords in everything from marketing websites to sales presentations to customer engagement. That's a great thing for our buyers and vendors alike. Why? Because our brains grasp and remember visual information much better than we do textual content.[read more]

Is it impossible to convert social media contacts into sales? A seasoned management consultant says not so fast and shows a case of how a software client did just that.[read more]

Many organizations are starting to recognize the positive impact that collaboration can have and this is observed in a recent McKinsey report which found that 72 percent of companies are using social technologies in some way.[read more]

In a day and age when every business is trying to fight for the attention of customers, especially given all the outlets that such consumers have to turn to when it comes to shopping around, you need to make sure your small business stands out from the crowd.[read more]