Sales posts, articles, and infographics

Don't Let Your Bad Brochures Screw Your Business

May 14, 2012 by Nikko Marasigan
with 54 views

Brochures are used to raise public awareness for your product. A perfectly done brochure can give a good and lasting impression to potential customers, which can automatically translate to sales. Here are some of the reasons why you should have a brochure for your business: [read more]

Channel Strategy for a early stage software company

May 9, 2012 by SubrayaMallya
with 24 views

Channels have long been a staple of software sales. To meet the global and industry specific needs, software companies have relied on channels to reach the elusive customers. Here are the pros and cons of channel strategies. [read more]

If Your Website Is Designed To Sell, Why Do You Need Sales People?

May 8, 2012 by Andrew Hunt
with 23 views

Far too often, when I watch companies design their website they think it will do all the work for them. In reality, that is not the case. [read more]

Managing Your Reputation is the New Key to Customer Service

May 3, 2012 by Barry Moltz
with 28 views

It is not surprising that 97% of customers review products online before buying. But, what may be a surprise is the exact information they are researching. Consumers are not only looking at the latest features, prices and availability. They want to know what other consumers are saying about the product and the company [read more]

How to Build a Business That Cannot Fail

April 16, 2012 by John Jantsch
with 32 views

No matter if you’re an accountant, consultant, plumber or jeweler, your main job is to get out there into some segment of the market you hope to serve and ask them what they want, what they don’t have and what they are willing to pay for, even if what they want isn’t what you want to sell – or maybe especially if that’s the case. [read more]

3 Essential Social Media Optimization Tips for SMEs

March 16, 2012 by Small Biz Bee
with 97 views

Utilising Social Media to promote your company can be a very effective way to increase its visibility and market the goods and services that it has to offer to millions of potential customers. [read more]

Stop Dropping the Ball on Lead Follow-Up

March 15, 2012 by Andrew Hunt
with 127 views

The single biggest impact you can have on your return on marketing, and even return on sales, is the time it takes for companies to follow up on a new lead. [read more]

3 Traits of a Successful Salesmen

February 24, 2012 by Small Biz Bee
with 57 views

Selling is without a doubt one of the most important aspects of running a business. You can have your books in perfect order, happy current clients around you and impressive quality of your work but if you do not keep bringing new business in, your company will ultimately fail, fact. [read more]

Keys to Building and Maintaining Long-Lasting Business Relationships

February 21, 2012 by Michael Cohn
with 43 views

Any given market has no shortage of marketers. In fact, most people are fed up with marketing schemes that are selling wares from toothpaste to insurance policies. As such, any marketing effort on your part may be taken as an intrusion by people who don't know you personally. [read more]

Are You Massively Wrong About the Size of Your Market?

February 19, 2012 by Pamela Slim
with 129 views

I walked in my son’s Cub Scout meeting late last night, and ran into the wife of our den leader. She is a wonderful person; an engaged mother, passionate volunteer and airline pilot. “I am so sorry for being late,” I said. “I was teaching a class.” “No problem at all, where were you teaching?” she said. “On the phone,” I said. She... [read more]

Achieve Your 'Unachievable' 2012 Sales Goals

February 6, 2012 by Kendra Lee
with 46 views

If there's a universal truth in sales, it's that the start of a new year means everything starts over. Whether you had a terrific 2011 or not, whether you create your own goals or they're handed down, we're all in the same boat. We're facing new revenue goals for 2012, and I'll bet yours are higher than last year's. [read more]

You Have To Touch Your Clients More Often To Be More Client Attractive

February 5, 2012 by Tushar Mathur
with 56 views

Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths. [read more]

It’s Not What You Sell - It’s How You Sell It

January 27, 2012 by Andrew Hunt
with 241 views

In a world that has gone global, there has never been such stiff competition. Many companies are finding themselves in a much commoditized market place. Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. It’s no longer about what you sell - as much as it is about how you sell - that will dictate you chances of success. [read more]

How To Handle Objections Like The Politicians Do

January 11, 2012 by Alen Mejer
with 86 views

If you are encountering objections in the midst of a pitch, here's how to make everyone feel good about the solution while keeping the conversation flowing. [read more]

5 Ways To Ruin Your Business Rep With Email Marketing

December 16, 2011 by Small Biz Bee
with 131 views

'People get antsy when they don't have options.' True! How many small business newsletters have you tried to get removed from again, and again...and again? Don't make these mistakes. [read more]

12 Tips to Close End-of-Year Sales Fast

December 5, 2011 by Kendra Lee
with 73 views

Close more profitable deals by slowing down your sales cycle. When you try to close the sale too quickly, before earning the prospect’s trust, it generally becomes a price game – and that’s a hard one to win consistently. [read more]

5 Sales Techniques for Small Businesses

December 3, 2011 by Small Biz Bee
with 138 views

Every small business’ lifeblood is sales, regardless of the product or service it provides. Contractors need customers. Retailers need customers. Architects, landscapers, glaziers, salons, sports bars, graphic designers, and antique shops all rely on local, regional, and even national consumers to stay in business. With so much... [read more]

How Did Your Black Friday Behavior Compare? [Infographic]

November 28, 2011 by Drew McLellan
with 82 views

Check out this infographic (from mashwork.com) on what was expected this Black Friday. How did your behavior and choices compare? Most of these predictions were compiled using Twitter conversations from September through November 17th of this year. Makes you wonder what marketing intelligence you might gain with a few targeted Twitter searches. [read more]

Has Black Friday Become Thoughtless Thursday?

November 23, 2011 by Steve Olenski
with 66 views

Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart. [read more]

How Do You Sell What No One Wants to Buy?

November 14, 2011 by Drew McLellan
with 99 views

Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology or porsches. But in most cases, while it may not be sexy to many — someone really wants it. But how do you sell something that no one has any enthusiasm or interest in buying? You know, things like…. funeral services, trauma clean up or bankruptcy law services. [read more]