Social Enterprise

I am excited about the combination with Yahoo. When Marissa took over Yahoo, I expected that acquisitions would play a role in her transformation of the company. At the time I wrote that the ideal target would be “startups that have very talented people and also interesting products but could benefit from the scale of Yahoo.”[read more]

There is a massive opportunity for you to promote your online business to this engaged digital audience – helping to increase your online business’ brand awareness, sales leads and, of course, revenue and profit.[read more]

Do you think you have control of your brand? If you answered yes, you might want to think again. That's one of the biggest status quo beliefs around.[read more]

Is it impossible to convert social media contacts into sales? A seasoned management consultant says not so fast and shows a case of how a software client did just that.[read more]

Looking to start a business? Take advantage of the consumers who spend most of their day online, switching between their PC, mobile device, tablet and TV. Connection speeds have increased sharply and businesses as well as consumers are doing more and more things online.[read more]

We have lived for many years with the illusion of control. We believed that we could control the experience of our brand. But we don't. Our customers do.[read more]

No matter what type of small business you run, there would be others within your industry providing similar products or services. Here are some of the things you can do to capitalize on the value of your business and differentiate it from others.[read more]

There are several different rules that you should follow and if you do, you will find that your blogging efforts will pay off and you will enjoy a great deal of success.[read more]

With the massive shift to digital and social media, online communities – and community management – has emerged as a discipline in its own right. In many cases, having an active and engaged community manager is becoming a strategic advantage.[read more]

Have you ever tried to review someone’s LinkedIn contacts before a networking meeting to see if they know anyone you would like to meet? If so, you’ll know that it can be difficult because most people active on LinkedIn have 100 or more connections (some have many more). Paging through their contacts 10 profiles at a time can be time...[read more]

There are two social media networks that I have found to be very helpful in building my direct sales business.  The first is of course, Facebook which many of you may already be using on some level.  The second is Pinterest.  I hope to do another guest post on Pinterest but for now let’s focus on Facebook. I’ve found...[read more]

As a small business owner, what do you fear as your biggest challenge or challenges in keeping your company on the right course in 2013? What would you say if someone asked you about being worried over your online reputation?[read more]

Last month, JWT released their eighth annual “10 Trends Report”, a compilation of research performed in the preceding year in a variety of areas that “point to trends that will help define and shift the near future.” Topics range from “Peer Power” to “Predictive Personalization”, but all address the continued convergence of business,...[read more]

Every Community Manager knows how much effort it takes to grow a young Community and encourage engagement in an established one. Most Communities also include social outposts on channels such as Twitter, Facebook, Google+ and possibly LinkedIn depending where customers are at. Participating in and growing this multi-channel presence is...[read more]

If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far. If you approach it correctly, you have the potential to get closer to your clients and to your market as a result of dealing with a crisis that...[read more]

  For decades, many industries have resisted the shift to digital. Retail, pharmaceutical, financial services, healthcare and even the media have fortified themselves against the changes taking place in the global consumer marketplaces. But one-by-one, all industries must, sooner or later, engage with those customers who have...[read more]

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime. When you consider the fact...[read more]

New social-friendly devices and computer operating systems will spur growth of so-called “social business” – business conducted via social media. New types of “discovery” shopping will evolve from a combination of tablet usage and an emphasis on visual, rather than text-based messages.[read more]

Crowfunding is a hot topic, so to keep you apprised on the latest news, we’ve handpicked a few of the crowdfunding stories in the news this week.[read more]

Content marketing, the process of creating and distributing content online, is essential for the success of any internet marketing strategy today. Businesses all over the world are using content marketing to attract consumers to their business and their website. Content marketing is a great way to drive traffic to your website. It also...[read more]