All posts in b2c


3 Brand Marketing Trends That Will Continue in 2010

October 15, 2009 by Eric Tsai
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<!--break--> When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a trend. That’s the case with marketing trends such as email marketing and social media. The problem with trends is that it’s usually a lagging indicator, which means to seize the opportunity you may need to... [read more]

B2C Versus B2B – Is There Really Any Difference?

May 12, 2009 by Tom Pick
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<!--break--> Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications.It’s a question we hear a lot. And for good reason. Either way, you’re still marketing to a human being – right?Yes and no. We wrote an e-book... [read more]

Forrester Says Firms to Increase Marketing Investment in Blogs

April 4, 2009 by Billives
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<!--break--> Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester. Jeremiah surveyed 145 global interactive marketers in both B2B and B2C companies with more than 250 employees on... [read more]

You Don’t Have to Get Social Media, You’re Doing It

March 19, 2009 by BusinessSideGuide...
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<!--break--> My 9-year-old daughter watches as I write blogs, check my stats, and ponder what others are saying and doing. While writing this morning, she is peaking over my shoulder and says, “I really don’t get social media.” I had to laugh because she is immersed in social media.She doesn’t think about what she is doing as new,... [read more]

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

March 16, 2009 by Tom Pick
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<!--break--> Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.While there are some social media brand success stories, such as Blendtec and Starbucks on... [read more]

People Are Relying on Twitter

March 11, 2009 by www.conniebensen.com
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<!--break--> Many conversations have shifted to Twitter. It has become more than just a networking tool. Business is being transacted there. For my company, Twitter is a the perfect place to fulfill the need for people seeking information and tools for social media monitoring. There is an expressed need and my team and I offer our... [read more]