social media

I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. coming from you).[read more]

Many organizations are starting to recognize the positive impact that collaboration can have and this is observed in a recent McKinsey report which found that 72 percent of companies are using social technologies in some way.[read more]

In a day and age when every business is trying to fight for the attention of customers, especially given all the outlets that such consumers have to turn to when it comes to shopping around, you need to make sure your small business stands out from the crowd.[read more]

From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of Mouth), Owned (Corporate) and everything else[read more]

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate. And social media isn’t just about lead generation of course...[read more]

Everyday on Twitter I share a saying or quote, quip or idea that may inspire you. Some are deep, some are silly but all are meant to make us think for a moment.[read more]

According to an IBM survey of 1,709 CEOS from 64 countries and 18 industries, social media will leap to the number-two spot while traditional media plunges to the bottom.[read more]

With the available amount of social networks available nowadays, it is difficult at times to choose the best ones for your business. Obviously, they don’t all have the numerous followers that a Facebook or Twitter have. Choosing should be intelligent. The confusion of how and what to choose Just because some of the less well-known social...[read more]

Social media is  a great way to engage with your audience and monitoring what they are talking about.  Social media marketing has become essential for any business or website owner today. However the distributed nature of social media can at times make it overwhelming to track and monitor conversations. Luckily, you can take...[read more]

Save hours of time by using your social media channels wisely.[read more]

With more than 90% of companies now using social media to find employees and 82% having a Facebook page, there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.[read more]

Just when I think that the world of social media has settled down – that I understand the linkages, measurements, approaches and benefits – something new comes along to upset my apple cart.[read more]

In one day, the equivalent of 168 million DVDs worth of information is consumed online.[read more]

Comments are very important feature on a blog. Comments promote reader engagement. It helps promote loyalty and establish a community around your blog. It also adds interactivity to your site and contributes to the web page content. This can in-turn provide a boos to your search engine ranking.[read more]

As a business owner or operator, you may still be hesitant to allow social media to proliferate too deeply through the daily activities within your business walls. You may see social networking as a waste of time or a sapper of employee engagement in “real” business activities. If these statements are true of your current business operations, you’re not only. Many are still right there with you, not yet understanding that social media is actually the new norm for business.[read more]

What is it about some blogs that you visit and you naturally have a tendancy to want to sit back in your easy chair, read and relax? They make you feel inspired, relaxed, motivated, smart or even challenge your thinking. The best part is as soon as you’re done reading, you feel empowered, ready to get out there and rock your own business...[read more]

Small business owners who are successful at marketing through social media often have help from a growing arsenal of time-saving tools and services that make it easier and more effective. Taking advantage of these tools can mean the different between having time to make social media marketing work for your business or not.[read more]

Join us March 7th at 3pm ET to learn innovative ways to find funding, including crowd funding, private investment, Internet-based campaigns, and traditional venture capital. The social web is drastically changing the way young companies get noticed, monetized, and begin to grow, and we'll show you how to participate.[read more]

The more prevalent social media becomes and the closer we become as a society we seem to be more and more stuck on the differences. Quick social media interactions also seem to be replacing deeper, real life relationships and interactions.[read more]

One question business owners often ask about social media is what to post on Facebook, Google+ or other social pages and platforms. The list of options is long, but here are five easy things to consider posting, plus five things you should never put on your Facebook business page or in any other public forum for that matter:[read more]