Our network

direct response advertising

Infomercials, Billy Mays and the ShamWow

April 7, 2009 by Brett Duncan
with 368 views
0

Fortune magazine has an extremely interesting article on the direct response advertising industry with interviews with Billy Mays, Anthony Sullivan and Vince Offe. In addition to a great behind-the-scenes look at the growing industry, and a he said/she said spout between competitors Offer and Mays, I took away these key points on the... [read more]

Logo