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You Owe the Companies Nothing

February 29, 2012 by Gavin Heaton
with 56 views
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Stan Johnson shares this great rant from Banksy on advertising and advertisers in our society. It’s a little Cluetrain-esq with a more activist angle. [read more]

The Future of Digital: Consumerization of IT Lets Us Do What We Want

July 25, 2011 by Tac Anderson
with 306 views
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A presentation from the Future of Digital Conference by Waggener Edstrom Worldwide's Tac Anderson. [read more]

What sells better — the future or the past?

February 15, 2011 by Drew McLellan
with 329 views
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Is this the future or the past? Here’s what I am pondering today.  In terms of connecting with a consumer’s emotions, what works better — pointing to the future or the past? I’m 48 (albeit a 10 year old boy trapped in man’s body) which puts me a little behind the line in terms of baby boomers and a little ahead of the curve for Gen... [read more]

Afaqs Story on Twitter’s New Advertising Model

April 16, 2010 by Gaurav Mishra
with 413 views
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I was quoted yesterday in a afaqs! story on Twitter’s new advertising model. For Twitter ads, resonance is based on how many Twitter users engage with the ads (retweet it, reply to it, favorite it, click on it). Also, brands need to be careful about not being seen as spamming users with promoted tweets. So, brands should promote the... [read more]

How Promise Pizza made social media pay off

April 1, 2010 by Becky McCray
with 275 views
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Making Social Media Pay Off: Driving Awareness and Growing Your Small Business Through Tweets and Friends By Suzanne Cordeiro Jumping into the local organic pizza market feet first, PROMISE PIZZA learned early on the impact – and potential payback -- of social media. I started using Social Media in October 2009 and was clueless... [read more]

Social Media Success – 4 & 5

February 27, 2010 by Dan Kraus
with 166 views
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I have a couple of social media stories to share in this post – both related to Facebook. (this is a continuation of a series that has been posted on a sporadic basis. read through the archives to see more) The first was a story that a colleague relayed to us. He told us about a friend that bought an ad on Facebook. His friend... [read more]

Verizon and AT&T Lessons in Marketing

December 14, 2009 by Tim Berry
with 166 views
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One thing I’ve seen forever is the power of a strong simple reason to buy (if you like buzzwords, call it value proposition, or USP, for unique selling proposition) in advertising. Don’t be funny. Make a simple obvious point. True, advertising is struggling to change as fast as media splinters. But the simple point is still very... [read more]

The Well Lit Path

July 27, 2009 by John Jantsch
with 246 views
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This content from: Duct Tape Marketing The other day I was conducting an educational workshop for folks interested in becoming Duct Tape Marketing Coaches. At one point I talked about presenting workshops as the primary way that coaches acquired customers and that it was an essential success factor for prospective coaches to consider.... [read more]

We couldn’t have said it better ourselves.

June 13, 2009 by Sam Decker
with 128 views
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Re-read this classic post about the Consumer/Marketer Control Framework, and this one: How Advertising Will Evolve Using Word of Mouth. Link to original post [read more]

A Cup of Chaos #9

May 1, 2009 by Gavin Heaton
with 104 views
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Sometimes knowing your audience and knowing your product is all that counts. Courtesty of Rob Campbell. Link to original post [read more]

Small Business Owners: Your Customer Service IS Your Marketing!

April 28, 2009 by DJFrancis
with 177 views
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Remember Yakov Smirnoff? He was big in the ’80s and used to tell jokes like this: In America, you can always find a party. In Russia, The Party can always find you! See the switch-eroo there? Clever, right? I was thinking about that after I read the Network Solutions report I referenced in my last post about whether social media... [read more]

Shame on you advertisers!

March 31, 2009 by Drew McLellan
with 154 views
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We've talked before about how the media hype is actually making the recession worse. How our fear is paralyzing us from spending a buck or making a business decision that involves any sort of an investment.As you'll recall, I said I thought it was up to the businesses of this country to ignore the doomsday talk and get out there and... [read more]

The high road and the low road

March 28, 2009 by Seth Godin
with 98 views
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Why spend $10,000 to do a photo shoot for a magazine? After all, all your profit is in the ads.Sometimes it seems like people who build websites and magazines that take the high road aren't paying any attention at all to conversion and revenue and manipulation.The low road of media ought to work. After all, it's filled with tricks... [read more]

In Praise of Lag

March 25, 2009 by Jonathan Salem Baskin
with 138 views
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The Greek Chorus of technologists and the digerati continue to belittle marketers for their slowness in shifting ad budgets online.The rationale is that 2/3 of consumers now use social networks for something or another, and online and portable music usage has soared.  Yet 4 out of every 5 ad executives polled in a survey conducted... [read more]

Why Ads Aren't Enough

March 13, 2009 by Jonathan Salem Baskin
with 111 views
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Did you know that a lot of oil tankers are floating just offshore from various refineries, filled to the brim with cheap oil, just waiting for prices to rise so they can get sold at a bigger profit?That means less availability for shipping oil that's being sold and used now.  More competition for tankers means they command higher... [read more]

Three tips to creating a memorable trade pub ad

March 7, 2009 by Drew McLellan
with 167 views
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The beauty of the trade pub is that the niche is very narrow. You know it's aimed right at the heart of your target audience. It doesn't matter if we're talking about a business journal, Pharmaceutical Manufacturing magazine or Nutritional Outlook -- there's a niche trade pub for just about everyone.So once you find the right one, how... [read more]

Make People Listen: Know Your Big Idea

February 25, 2009 by Steve Roesler
with 131 views
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David Ogilvy wrote the book on modern advertising methods. The impact of his pioneering work still registers more than 50 years after he began helping his clients become household names. (How embedded in your mind is Dove Soap, IBM, American Express, Nestle, Liquid Paper...?)A core principle for great advertising is what Ogilvy called... [read more]

Creating Your Own Buzz

December 5, 2008 by Kendra Lee
with 57 views
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Almost every business owner, from entrepreneurs who are just starting out to the leaders of large companies, is looking for ways to increase their sales, profits and visibility. Obviously, not everyone can afford a multi-million dollar advertising campaign to get their message out, so they resort to less expensive, guerilla marketing... [read more]

Facebook's Social Advertising System

November 12, 2007 by Steve King
with 115 views
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Facebook announced their advertising platform last week.  Basically advertisers bid to send targeted ads to Facebook users and pay on per click basis.  This is much like Google's Adsense works.  The major difference, beyond the fact that Facebook ads stay on Facebook, is that Facebook users can become "fans" of the... [read more]

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