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social media marketing

Facebook Contests – Using Them to Expand Your Audience

September 13, 2011 by Michael Cohn
with 181 views
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The concept of contests through social media to build business has been around for a long time. The murky part is exactly how you leverage the contests to work effectively for your business. Getting people to participate is no problem. With that in mind, it is worth discussing the mechanism of action of Facebook contests and how they can be used most effectively. Another important thing to discuss is what is true and what is false about contests and potential difficulties that you might run into when it comes to Facebook contests. [read more]

Social Media Peer Groups and the Experience Economy

June 24, 2010 by Peter Auditore
with 793 views
0

The Good, the Bad and the Ugly of Facebook in the Experience Economy & Cephalopods Pelagic Raptors of the Deep                 Joseph Pine and James Gilmore’s book, The Experience Economy 1999, was a harbinger of the end of the services economy, which according to these authors... [read more]

7 Steps for Creating a Social Media Marketing Plan

June 17, 2010 by themaria
with 624 views
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This blog was written by Aliza Sherman. Aliza is the co-founder of Conversify, a 5-year-old social media marketing agency offering strategic planning, as well as social media monitoring, management and measurement. She is also a social media pioneer who founded Cybergrrl, Inc. and Webgrrls International in the early... [read more]

Sales and Marketing Strategy: Shout it from the rooftops?

May 21, 2010 by Barney Austen
with 392 views
2

Marketing and sales, the key functions of any business to generate the revenues to keep you in operation. But when is the right time to start marketing and sales activity when you are a start-up business?   This question needs a bit of thought. When you are ready is the right answer, but what on earth does that actually mean? Are... [read more]

How Marketers are Using Social Media for Business: New Report

April 27, 2010 by Tom Pick
with 797 views
3

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.  This excellent study provides a wide array of answers, statistics and insights. If there was any doubt that social media has become... [read more]

Do you blog for international business?

April 26, 2010 by Editor Bloggertone
with 230 views
1

I’ve been doing some research on the Irish SME sector and the role of blogging in companies’ international marketing strategy.  There aren’t many doing it yet so it’s not possible to draw many conclusions. From the outset I proffer three points: A blog is another channel to raise awareness for your company. A blog is a... [read more]

Five Big Shifts in Social Media Marketing

April 19, 2010 by Tom Pick
with 1,261 views
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Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g. TigerDirect, Wal Mart) to... [read more]

LiveMint Article on Indian Brands Using Social Media

April 3, 2010 by Gaurav Mishra
with 323 views
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I was quoted recently in a LiveMint article on Indian brands using social media. I said that out of the top 100 Indian brands, maybe 20 have used social media in any meaningful way so far, but many more are trying to experiment with it. It’s evident from the other quotes in the article that the easiest way to try out social media... [read more]

Great idea! But do they care?

March 30, 2010 by Zane Safrit
with 158 views
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A few weeks ago a few micro-events in social media converged in real-time around one idea. ( In social media time, a few weeks ago is equivalent to almost two lifetimes or a complete migration from v2.0 to v6.0. Still, the idea remains relevant.) The first was a tweet from Scott, aka Nametagscott. Here’s what he wrote (tweeted): LET... [read more]

Evidence that Facebook Works as Marketing Tool

March 2, 2010 by Jeff Cornwall
with 382 views
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While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it? New research from Utpal Dholakia and Emily Durham of Rice University takes a look at this question. The study is featured in the March issue of the Harvard Business Review.... [read more]

Social Media Marketing Continues to Move Forward

March 1, 2010 by Bill Ives
with 309 views
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Alterian has conducted its seventh annual survey on online marketing. This year’s sample covered 1068 marketing professionals worldwide. It found that 66 percent of respondents will be investing in social media marketing in the next 12 months. Where is the money coming from in an ear of tight budgets? The survey found that 40 percent of... [read more]

Cup of Joe: Bonnie Raitt Knows the Secret to Social Media Marketing

February 20, 2010 by Andy Beal
with 147 views
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The other day I was on Twitter and saw a tweet that really summed up social media marketing. OK, so I know that James is talking more about SEO here, but truthfully, giving your audience something to talk about is at the heart of social media marketing. Bonnie Raitt knew this secret in 1991–way before our modern conception of... [read more]

Promote yourself with StumbleUpon and Delicious

January 4, 2010 by Becky McCray
with 179 views
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Our friend Denise McGill, author of the "Writing Tips for Small Business Owners" booklet, asked about using social bookmarking sites like StumbleUpon and Delicious to promote her works online. Here's a very quick introduction. StumbleUpon aims to help people discover neat things online that they otherwise might not. Delicious allows... [read more]

Best of 2009 (So Far): Social Media Marketing, Part 4

December 31, 2009 by Tom Pick
with 261 views
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With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape... [read more]

Best of 2009 (So Far): Social Media Marketing, Part 3

December 9, 2009 by Tom Pick
with 198 views
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While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media... [read more]

Three Reasons Why Storytelling is the Key to Social Media Marketing Success

December 2, 2009 by Gaurav Mishra
with 625 views
1

I recently wrote about how I rediscovered the importance of storytelling at TEDIndia. I have been thinking a lot about storytelling since then, especially the role of storytelling in social media marketing. I have come to the conclusion that social media is most powerful when it's used for creating, collecting and sharing stories. In... [read more]

7 Simple Truths of Social Media Marketing

November 30, 2009 by John Jantsch
with 158 views
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This content from: Duct Tape Marketing The first truth I need to reveal is that the idea for this post is a bit of a response to a post by Sonia Simone of copyblogger titled – The 7 Harsh Realities of Social Media Marketing. Sonia and I sparred a bit over the fact that “harsh realities” and making all this sound hard is something that... [read more]

Best of 2009 (So Far): Social Media Marketing, Part 2

November 5, 2009 by Tom Pick
with 355 views
0

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to... [read more]

Social Media Works for Small Business. I Have Proof.

October 19, 2009 by Paul Chaney
with 116 views
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(Image attributed to Conspiracy of Happiness) A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey states that "three-quarters of small businesses say they have not found sites such as... [read more]

Are You Ready to Take the Plunge?

October 17, 2009 by CynthiaFreeney1
with 91 views
0

Is Social Media Marketing the right thing for you? It is interesting to see all the mixed reactions you get when you start talking about Social Media Marketing, and introduce yourself as someone who works with it. You get the “yeah right, you are just someone who gets paid to goof around the Internet” look, the humiliating  “oh,... [read more]

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