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Inside the Mobile Tornado

October 4, 2011 by Vipool Prajapati

Geoffery Moore wrote two excellent books - (Crossing the Chasm) and (Inside the Tornado) which revolutionzed how marketing was done especially for high tech company. I tried to map his findings to the mobile revolution we are in the midst of. Are we in the chasm? Or have we crossed it and are we inside the mobile tornado?[read more]

Is Your B2B Marketing Content Reader Friendly?

December 14, 2009 by Ardath Albee

I was just reviewing some survey results from the Eccolo Media 2009 B2B Technology Collateral Survey and came across this highlight: "People prefer to consume collateral from their desktop: Only 1 in 4 surveyed even print out an online document." There are lots of other useful findings, like white papers are the top influential...[read more]

5 eBooks Every Entrepreneur Should Read

April 9, 2009 by Brett Duncan

Over the past few months, I’ve been on quite a voracious schedule of ebook reading. It’s truly amazing just how much resourceful content there is out there. Here are five great reads that every entrepreneur should read at some point: 7 Steps to Small Business Marketing Success by John Jantsch, John really covers...[read more]

Catch Me, If You Can - free eBook!

January 21, 2008 by Ardath Albee

This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep it—from their early buying stages through sales readiness. Attention is a diminishing resource marketers work very hard to capture. What your target market perceives as valuable can be...[read more]