About Social Media Today
at&t
Verizon and AT&T Lessons in Marketing
One thing I’ve seen forever is the power of a strong simple reason to buy (if you like buzzwords, call it value proposition, or USP, for unique selling proposition) in advertising. Don’t be funny. Make a simple obvious point. True, advertising is struggling to change as fast as media splinters. But the simple point is still very...[read more]
Why AT&T Isn’t Always the Big Bad Wolf
If my friends are correct, I’m pretty fortunate that I don’t live in the U.S., have an iPhone and AT&T as my carrier. When I speak to people like Tim Jahn and Michael Schechter, they mention the crappy coverage and dropped calls they have to suffer on Apple’s baby thanks to the AT&T network. Being in Canada and on a...[read more]
If Verizon’s Droid is good, that’s bad
I carry around an iPhone and a Blackberry Tour. I know that’s ridiculous. The iPhone is a great device on an awful network; the Tour is an awful device on a great network. If the rumors are true and the Verizon “Droid” is a great device on a great network, I’ll be the first in line to get one. But for the wireless ecosystem as a whole,...[read more]
Social media marketers are a shallow bunch
I'll warn you right now: this is a rant. And like all (good?) rants, it's kinda one-sided. So feel free to disagree. Feel free to prove me wrong... that's what comments are for. :-) Cholesterol-and-sodium mecca T.G.I. Friday's found themselves in the frying pan (if not the fire) this week for their "Woody" campaign - and I've chosen the...[read more]
Customers are talking: Why do companies continue to do such dumb stuff?
Two blog posts struck a chord with me this week. First, Bob Sutton posted on Wal-Mart’s decision to stock Girl-Scout-cookie knockoffs (the delightfully-named “Thin Mint-y Gate“). Then David Pogue provided an update on “Take Back the Beep,” his campaign to get wireless companies to stop playing lengthy introductory messages to callers...[read more]
Apple or AT&T: Please Sell Me A New iPhone.
I spent three hours yesterday trying to buy a new “3G S” iPhone. First I went on the Apple site. I spent 20 minutes there. They wouldn’t process my order because they said I don’t get reception at my home where I registered for new AT&T service. The fact is, I do get service there. I’ve had friends and family receive and...[read more]
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