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The Landscape of Influence

May 21, 2009 by Gavin Heaton
with 229 views
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Earlier this week I attended a lunchtime seminar hosted by the Insight Exchange. There were some fantastic presentations on the nature of influence from: Brian Giesen – Ogilvy PR 360 Digital Influence Cliff Rosenberg – digital entrepreneur Howard Parry-Husbands – Soup + Pollinate Ross Dawson has a great summary of the... [read more]

Drawing a Line in the Brand

March 17, 2009 by Gavin Heaton
with 142 views
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As the line between our personal and professional lives continues to blur, we are increasingly seeing both brands and individuals struggle with responsibility, ownership and commitment. This is being exacerbated by the accelerated uptake of social networking tools such as Facebook, LinkedIn and Twitter – where our personal and... [read more]

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