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10 Steps to Boost Your Webinar Registration and Attendance

January 26, 2012 by Katie Reynolds
with 115 views
0

Have you used webinars lately to nurture your audience? They’re a great tool to engage an audience with your content and your brand – if you can get people to register and attend. It can be difficult to get very busy people to open an email and commit themselves to an hour-long webinar. [read more]

Facebook Contests – Using Them to Expand Your Audience

September 13, 2011 by Michael Cohn
with 181 views
0

The concept of contests through social media to build business has been around for a long time. The murky part is exactly how you leverage the contests to work effectively for your business. Getting people to participate is no problem. With that in mind, it is worth discussing the mechanism of action of Facebook contests and how they can be used most effectively. Another important thing to discuss is what is true and what is false about contests and potential difficulties that you might run into when it comes to Facebook contests. [read more]

Review: Six Small Business CMS and Web Marketing Systems

August 29, 2011 by Tom Pick
with 725 views
3

What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? There’s no shortage of options, and the decision is an important one: you’ll be “married” to the platform you choose for as long as your current site is up. [read more]

The Four P's of Business: Turning the Marketing Maxim Around

August 26, 2011 by Kneale Mann
with 252 views
0

Anyone in marketing can recite the four P's which are product, price, placement and promotion. But if marketing is all you do, how do the four P's apply to your business? [read more]

10 Things My Kids are Teaching Me About Marketing & Leadership

August 25, 2011 by Matt Heinz
with 134 views
0

I have a two-year-old daughter and a five-month-old son. They've changed my life, and if you're a parent too you know what I mean. Every day, they challenge and inspire me. And despite their age and development stage, they're teaching me a lot about myself, my priorities and also how to be a better marketer and leader. [read more]

Social Brand Relevancy 101-Part 1

August 17, 2011 by Pam Moore
with 108 views
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There is no easy button for social brand relevancy. There is no short cut. Relevancy requires understanding, knowledge, and communication. It takes time and requires investment on your part. Enough that you are able to grab the attention of the recipient. [read more]

8 Things Dad Taught Me About Marketing (and Didn't Even Know It)

August 3, 2011 by Matt Heinz
with 164 views
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Remember the little things about people, work hard, and other basics of manners and business that come from parenting. [read more]

Assumption Marketing

August 1, 2011 by Jonathan Salem Baskin
with 47 views
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Information is really a synonym for stuff, in that our preconceptions of what we expect to find and want to know dictate both our searching and interpretation. The world around is doesn't come prequalified with meaning; the things we find, now called data because of the digital clarity which which many of our searches are realized, require us to interpret them before they qualify as knowledge. [read more]

5 Marketing Strategies That Work in Shaping Consumer Perception

July 29, 2011 by Small Biz Bee
with 479 views
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5 strategies to keep your brand at the front of a customer's mind. [read more]

The Human Influence in Social Media

June 16, 2011 by Michael Cohn
with 350 views
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As amazing and intuitive as social media is today, it certainly cannot flourish without humans getting involved. Social media is a tool and a vehicle. It can take your business only so far and then you have to do the rest. [read more]

Twitter is a Broadcast Medium

April 4, 2011 by Steve King
with 647 views
7

Interesting academic study on Twitter from Yahoo Research.  The bottom line of the study is Twitter is dominated by a small number of users and much more of broadcast medium than a social network. Key quote from the study: “We find a striking concentration of attention on Twitter—roughly 50% of tweets consumed are generated by just... [read more]

Your logo is a business tool

March 28, 2011 by Drew McLellan
with 91 views
0

Your logo is a tool, not art We were sitting in the conference room the other day with a new client.  He’s been in business for many years and is very successful.  He’s ready to really ramp up his marketing and tackle some lofty goals. And we’re ready to help. (After all, that’s what we do) He went on to tell us that he... [read more]

12 Tips for Vendors on Briefings and Demos

March 18, 2011 by Jacob Morgan
with 605 views
0

I get a handful of vendor briefings and demos every week.  I do this because it’s always great to see what vendors are up to, it’s great for personal research, and it builds relationships.  I can honestly say that I’m the space that I’m in because I 100% love it and the people involved in it, anyone that has talked to me or met... [read more]

Forrester finds that only 1 in 8 Sales Meetings are Valuable

March 15, 2011 by Bob Apollo
with 243 views
0

What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business issues and can clearly articulate how to address them. So how often does this happen? According to the latest research from Forrester, in an average of no more than 1 in 8 sales meetings... Just think about that for a... [read more]

Kill All The Marketers?

March 1, 2011 by Steve King
with 577 views
0

Fred Wilson, a well known VC, caused quite a stir with a recent post that started with: "I believe that marketing is what you do when your product or service sucks ..." After panning marketing a bit more and explaining why startups shouldn't market, he provides his advice on how startups should market.  This very confusing... [read more]

Marketing and The Bubble

February 28, 2011 by Fred Wilson
with 449 views
0

Rand Fishkin has a good post in response to my marketing posts over the past two days. In it he makes this assertion: For the first few years that I was in the "web world," 1997-2001, there was a dangerous and obvious bias in startups toward sales and marketing - and branding in particular. But, in the past few years, that pendulum has... [read more]

Facebook...Goeth Before the Fall?

February 23, 2011 by Zane Safrit
with 220 views
0

Have you ever heard the saying Hubris goeth before the fall? That's the hubris defined as:  extreme haughtiness or arrogance. Hubris often indicates being out of touch with reality and overestimating one's own competence or capabilities, especially for people in positions of power. wikipedia Or Excessive pride, presumption or... [read more]

Universal "Begone": a program for marketers on Valentine's Day

February 14, 2011 by Charlene Li
with 403 views
0

Email has gone too far. Our inboxes are full of unsolicited crap. And I don't mean spam. I just mean legitimate companies of all kinds emailing us about everything. If you are a marketer, we have this Valentine's Day message for you: if you love your customer, let them go. Marketers say that they want to be responsible, and many include... [read more]

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Marketing One Day at a Time

September 9, 2010 by Barbara Weltman
with 929 views
0

For a small business owner, marketing responsibilities can seem overwhelming. In smaller firms there is no marketing department staffed with experts in this area; many of the marketing hats are worn by the business owner. The task of marketing by the owner and any employees given marketing roles can become manageable, however, if various aspects of marketing are broken down into smaller, well-defined actions to be taken each day. [read more]

Is Your Marketing the PITS?

May 17, 2010 by Danny Brown
with 192 views
0

When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950’s, when Neil H. Borden published an article called The Concept of the Marketing Mix , although the actual phrase The Four P’s... [read more]

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